• ENGAGE:MILLENNIALS
    It's President Nasty Woman For Millennials And Younger
    With less than two weeks until the country decides whether a reality TV showboat or a #nastywoman will set up shop in the Oval Office for the next four years, all eyes are turning to see what's gonna happen with the Millennial vote. It seems every election cycle, the spotlight invariably shines on young voters, partly cuz they're notoriously and reliably lackadaisical when it comes to getting out and casting their votes, but mostly cuz children are our future and stuff.
  • ENGAGE:MILLENNIALS
    Millennials: Wanderers Or Trailblazers?
    Modern methods of marketing and advertising depend heavily on content engagement online. As a result, experts in these fields are constantly seeking out information on how they can reach their target audiences in the digital space.
  • ENGAGE:MILLENNIALS
    TV Through The Ages: How Content Has Changed Over The Last 70 Years
    In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present. Over the last decade, TV has changed drastically with the arrival of digital, especially digital video. Now that consumers have the choice as to whether to watch programming on a linear TV set, or through a mobile device, or via streaming with the emergence of sites like Netflix and Hulu, there are many more options than there were just 10 years ago.
  • ENGAGE:MILLENNIALS
    This Is What Content Needs To Look Like In The Millennial-driven Chatbot Age
    Messaging apps are now officially bigger than social media, particularly with millennials. While young people talking to one another is nothing new, the reality is that more and more millennials aren't talking to one another: they're talking to branded chatbots.
  • ENGAGE:MILLENNIALS
    Can Earned Media Predict The Millennial Vote?
    There are many aspects of the 2016 election cycle that make it one for the books. Candidates' personalities and personal lives aside, digital, social and TV are once again playing a huge role in shaping the way voters-especially millennials-think and share their opinions about the election.
  • ENGAGE:MILLENNIALS
    Millennials' And Teens' Top 20 News Sources
    At this point, less than one in ten 13-33-year-olds says they are buying newspapers each month, and only 4% are paying for online news site access-but that doesn't mean they aren't interested in the news. Our monthly survey revealed that 69% of 13-33-year-olds follow the news some or all of the time-and the top reason they do is because they like to be informed and in the know.
  • ENGAGE:MILLENNIALS
    Candidates' Religious Campaigning Is Lost on Millennials
    The Republican and Democratic presidential candidates will spend parts of the next month trying to convince voters they share their religious convictions and commitment. Church visits and prayer meetings will become more frequent in the home stretch of the election.