• ENGAGE:MILLENNIALS
    Shaken, Not Stirred: Millennials And The Craft Spirits Boom
    Despite the sluggish economy, the spirits industry poured on growth in 2012, and it's no coincidence that the number of distilleries across the U.S. is continuing to rise. Instrumental in driving growth were small-batch bourbons, whiskeys and single malt Scotches, plus innovations in flavor (think Fireball Cinnamon Whiskey and dessert-inspired Pinnacle Whipped Vodka). Last year alone, 81 craft distillers launched in the U.S., bringing the total to 315, and some forecasters predict there will be as many as 1,000 small distillers nationwide by 2021.
  • ENGAGE:MILLENNIALS
    Only 365 Shopping Days Til Christmas
    Down Under, as you probably first heard years ago on the playground, seasons are the reverse of America's. For example, in Australia, December falls in summer. Therefore, some Aussies celebrate two Christmases a year-one according to the calendar (i.e., on Dec. 25) and the other in July. It's not about swag-it's about snow. In other words, the tradition started for people who prefer their Christmases cold if not white.
  • ENGAGE:MILLENNIALS
    3 New-School Rules For Marketing To College Students
    More than 21 million students are reporting and returning to college campuses across the country this Fall, spending more than $30 billion on back-to-campus essentials like bedding, laptops, phones, clothes, school supplies and toiletries. Gone are the days of grabbing a lamp from the basement and a carpet from your sister's room!
  • ENGAGE:MILLENNIALS
    Think You Know Millennials? Think Again
    After years of talking about Millennials, sweeping generalizations and stereotypes about the generation are still ruling much of the conversation. But the reality, which we see here every day in our research, is that not all Millennials are alike. A group of 97 million people cannot be painted with one brush, and it's time to take a deeper look at who they really are. We segmented Millennials to get a better understanding of the differences and uniqueness that exists within the generation.
  • ENGAGE:MILLENNIALS
    Millennial Purchasing Decisions Must Make Sense For Them
    Millennials don't like cars! How many times has this statement been uttered in recent articles? You can just feel the panic starting to set in among automakers who are trying to figure out how they are going to capture the attention of the predominant demographic for the next 30 years. However, what auto marketers - and brands in general - should realize is that Millennials aren't a lost cause. The difference between Millennials and previous generations is that while Boomers and X-ers simply accepted the parameters of the "American Dream" - having a family, buying a house in the suburbs, ...