• ENGAGE:MILLENNIALS
    Time To Take Playability Seriously
    Video games are a big part of Gen Y's lives. But a persistent media focus on violence may have distracted us from thinking about other ways they have influenced and shaped this generation. The unwritten rules, norms and expectations of this kind of play and playability have been woven into their psyches since childhood.
  • ENGAGE:MILLENNIALS
    How Millennials Are Embracing Motherhood Differently
    I celebrated my first Mother's Day as a mom this month - I'm a 32-year-old Millennial and had my first child last fall. It spurred me to think about how motherhood has really changed over the years, but particularly how that change has accelerated.
  • ENGAGE:MILLENNIALS
    The Key Is Choice
    Millennials have quickly become the most coveted target demographic for brands. The reasons for this are clear. This group (generally considered to be consumers between the ages of 18 and 32) is the wave of the future. According to comScore.com, they account for about 79 million people in the United States and will make up 50% of the U.S. workforce by 2030.
  • ENGAGE:MILLENNIALS
    How 'Real World' Went From Righteous To Sloppy Drunk: The Reality TV Generation Shift
    In early April, Bill Simmons' "Sports Guy" Q&A segment on Grantland featured the following exchange on reality TV.