There is no question that Gen Y struggles with real issues and needs a support network where they can share their own stories of hope and encouragement with their peers.

If companies are aiming to win over Gen Y, which has proven to live, breath and accessorize via online social media, then the future is clear: ecommerce and social media is the force that will drive beauty sales.

Unlike email -- where messages can be highly personalized -- your Facebook posts are a one-size-fits-all proposition. So, deciding not only when to post, but what to post is a challenge. Based on what we heard, there are a few things to consider

Supremely confident in their own capabilities, Gen Y simply feels that they are the best equipped to deal with the day-to-day decisions on the front lines of technology and privacy.

This generation is bigger than the boomer generation and we as academic and professional leaders have a responsibility to ready our organizations to embrace their potential ... whenever they grow up.