• ENGAGE:MILLENNIALS
    Millennial Women And Video: What They Watch
    Video has exploded in popularity over the last couple of years and is now going head to head with TV. According to the IAB, 25% of all Americans watch digital video. This year's NewFronts, in recognition of the importance of video for consumers and brands, covered the explosive growth of the industry with over 30 presentations.
  • ENGAGE:MILLENNIALS
    Startups: Made For And By Millennials
    It's expected that 2015 will be the year Millennials outgrow Baby Boomers in numbers. According to the U.S Census Bureau, an estimated 75.3 million Millennials, compared to 74.9 million Boomers, will soon become the largest generation in the country.
  • ENGAGE:MILLENNIALS
    Millennials Don't Care About Grandpa's TV
    For many Boomers and, I suppose, some Gen Xers, it was a Very Important Week in Television. The May 17 series finale of "Mad Men" and David Letterman's final bow on "The Late Show" on May 20 marked #TheEndofanEra. I know this because Very Influential Media peeps that I follow on Twitter told me so.
  • ENGAGE:MILLENNIALS
    Connecting With Emoji On Instagram
    If characters are currency and pictures are worth a thousand words, what's the value of an emoji?
  • ENGAGE:MILLENNIALS
    Five Things You Don't Know About Millennials And Teens
    Every month, we survey 1,000 13 - 32 year olds to learn about young consumers' attitudes and behaviors, and we're using recent data to highlight five things that you probably don't know about Millennials and teens, from their mobile behavior to their spending habits. Not everything you've read about them is true...
  • ENGAGE:MILLENNIALS
    Attention, Millennial Marketers: Be Interesting.
    In experiential marketing there is one buzzword dominating creative briefs and client requests: It's Millennials. Marketers, go get 'em.
  • ENGAGE:MILLENNIALS
    Wave Goodbye To Traditional Radio Spots And Say Hello To Custom Content
    We've all been there. You're riding along in the car jamming to one of the overly played songs (that happens to be a guilty pleasure of yours) only to be slapped in the face with a dreaded series of commercials to follow. You may listen to the first one with fingers crossed in hopes that it was just a "one and done" scenario and that the music will be back up and running following the 30-second spot, but no. It continues on.