• ENGAGE:MILLENNIALS
    Gay? Most Millennials Say, 'Whatevs'
    Back in ye olden days, circa 1997, a quirky and popular actress named Ellen made national and international news headlines, notably landing on the cover of Time magazine, just for publicly stating what many people kinda sorta already knew. (Yep, she's gay.) Fast-forward 17 years later, and another quirky and popular actress also named Ellen came out as gay to decidedly less fanfare in so-called mainstream media, but garnering lots of love from the Twitterverse.
  • ENGAGE:MILLENNIALS
    Digital Is The Promised Land for Healthy, Active Millennials
    With the ever-changing landscape and complexity of the healthcare industry, it is crucial that marketers educate today's uber healthy and active Millennials with the right amount of information on the right devices and platforms.
  • ENGAGE:MILLENNIALS
    How To Appeal To The Millennial Palate
    The Millennial Generation is a generation in flux: 17-to-35 year olds make up about 24% of the U.S. population. Some are in college; some are recent grads living with their parents. Others are married professionals caught in the work/family crunch.
  • ENGAGE:MILLENNIALS
    5 Reasons Fallon Could Be The Xer To Millennialize Late Night
    Jimmy Fallon is not a Millennial. At 36 years old, he is firmly in the camp of the Gen Xer-but you wouldn't be blamed for mistaking him for a member of the more optimistic, less-cynical generation when watching his takeover of "The Tonight Show."
  • ENGAGE:MILLENNIALS
    Marketers Should Keep It Short In 2014
    We all know that Millennials have the ability to interpret a message within a few seconds due to what has been characterized as a decreasing attention span. However, a recent study released by MIT is almost mind-boggling. According to the report, consumers can decipher what an ad or logo is saying in about 13 milliseconds, roughly 10 times faster than the one-tenth of a second the researchers had initially projected.