TBQH, not a day goes by that the subject of Millennials and who they are and what they want and why the olds should give a hoot about them doesn't come up during multiple conversations. Whether it's idle (and not-so-idle) chit-chat with co-workers in the office or random conversations with friends and strangers, it seems the entire world is positively obsessed with Millennials.

For the last few years, we've watched our news feeds and conference sessions fill up with the subject of marketing to Millennials. At first they were approached as some sort of odd new creature that needed to be studied and poked to understand. Then, people got more confident and began making recommendations on how to "handle" this generation. Now, there seems to be a new movement - rejecting the idea that Millennials are any different at all.

The days where professional athletes only play in the biggest stadiums or the most jam-packed arenas are gone. Thanks to smartphones and social media, professional and amateur athletes alike across the world are taking over large public spaces doing everything from trick shots to shooting free throws, and shooting remarkable footage of their adventures to share with their fans. Viewers still want to consume sports but just in a new way, or through a new format. Some of the biggest teams, sporting events and product lines have harnessed the power of digital innovation to create more engaging and exciting content …

Although conventional wisdom and primary results from the 2016 U.S. Presidential election indicate that Bernie Sanders is attracting a major segment of a disaffected millennial generation, one fact continues to stand out in our recent survey of the social, economic and political views of a very broad spectrum of American entrepreneurs under 30.

How can the importance of social media in Millennials and teens' lives be stated? When we surveyed 13-33 year olds for our quarterly Social Media Tracker, only 2% say they don't use any social platform. Millennials reportedly spend 11 hours and 26 minutes with smartphones daily, and our research shows that messaging and social networking are the two activities they are doing the most on mobile during that significant amount of time. Teens are even more likely than older Millennials to use their phones for social networking. According to our recent monthly survey delving into social media behavior, four in …

Cooking and what we eat has changed significantly in the U.S., especially for Millennials. The stereotype of the grab-and-go, prepackaged ramen noodle-eating, Millennial is falling by the wayside.