by Ashley Deibert on Dec 30, 10:00 AM
As the dawn of a new year is once again upon us, it is abundantly clear that the majority of people are ready for 2016 to end. It was a year overcome with politically charged turmoil, Zika, (more) mass shootings, Brexit, the crisis in Syria, and, of course, the U.S. Presidential election, to name a few. One group, in particular, didn't hold back when it came to their feelings and backlash about this year. That's right: Millennials.
by George Carens, Leslie Pascaud on Dec 28, 12:00 PM
A recent study by the McCarthy Group suggests that 84% of millennials don't trust traditional advertising. The fact that this massive potential audience which is entering its prime earning years doesn't trust what remains a key communications channel for reaching them is a big problem for big brands.
by Kipp Jarecke-Cheng on Dec 23, 12:00 PM
For many Millennials, 2016 fittingly could be chalked up as the best of times and the worst of times. While the wisdom of the olds didn't much curtail their continued fascination with the foolishness of the young'uns, there were definite highlights and lowlights for peeps ages 18 to 34 and the things they did and/or enjoyed. As we turn another page on this epoch of belief and incredulity, let's take a look at a coupla Millennial-inspired and/or Millennial-adjacent winners and losers of the year:
by Stephanie Kaplan Lewis on Dec 20, 4:06 PM
Asking for an iPad for Christmas is so 2010. This year's trailing millennials have their sights set on looking stylish AF-and with a padded wallet to boot. When it comes time to hit the malls (or the cyberworld) to gift that female millennial on your list, what's a yay and what's a nay? You don't want your gift to turn into a re-gift.
by Jeff Urban on Dec 16, 1:00 PM
As the sports industry prepares for one of the biggest sporting events of the year, with Super Bowl LI heading to Houston on Feb. 2, some of the biggest marketers will fine-tune their campaigns to get the most bang for their bucks. Last year’s matchup between the Denver Broncos and the Carolina Panthers brought 111.9 million TV viewers and 16.9 million tweets around the game, according to Nielsen. As some of the most coveted — and most expensive — ad space happens during the Super Bowl, brands and marketers are looking to traditional TV as one route, but …
by Julie Bernard on Dec 15, 1:00 PM
Smartphones represent more to Mobile Prodigies than just a tool for communications, entertainment, or a pathway to purchase. This demographic grouping's mobile devices represent deeply personal spaces.
by Thomas Sychterz on Dec 9, 10:15 AM
Millennial shoppers wield an ever-increasing share of the dollars that are spent in the luxury market. Professionals have been looking for new ways to market their brands to these elusive customers in the hope of growing their customer base - all while conserving the exclusivity and prestige of their brands. How can luxury brands continue to build intimate relationships with their clients and brand ambassadors as they always have, but at a scale that generates a healthier bottom line?
by Karla Fernandez Parker on Dec 2, 12:00 PM
The U.S. economy was one of the chief topics during the 2016 presidential election. The candidates held strong opinions on jobs, trade, taxes, wages, college, the Federal Reserve, infrastructure, Social Security and Medicare. Yet they said very little about home ownership or the role it plays in the economy.
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