• ENGAGE:MILLENNIALS
    Do Millennials Care About Their Personal Corporate Reputations?
    ICYMI: Last week, a 25-year-old customer support rep at Yelp/Eat24 named Talia Jane posted a rambling, no-holds-barred open letter-addressed to Jeremy Stoppelman, Yelp's 38-year-old CEO-which may or may not have gotten her fired from her job. In a nearly 2,500-word, stream-of-consciousness magnum opus, Talia Jane described her plight of earning a meager paycheck while working and living in the painfully unaffordable Bay Area and she asked Stoppelman if he would pay her phone bill (among other requests and suggestions).
  • ENGAGE:MILLENNIALS
    Game Day Is Changing, Thanks To Millennial Fans
    For the 50th time, Americans came together in living rooms across the country, turned on their televisions and enjoyed the Super Bowl with friends. But a majority of sports fans split their attention between the live game being broadcast on the biggest screen in the room with whatever they were choosing to engage with on smaller screens.
  • ENGAGE:MILLENNIALS
    The 'Live Now' Mentality: Post-Recession Short-Term Thinking And Spending Habits
    Millennials entered the workforce during a time of high financial insecurity, triggering long-term risk of economic instability, their shift towards short-term financial thinking and a "Live Now" mentality that focuses on living in the moment and prioritizing quality of life over money. It has opened the door for marketers to become trusted partners by helping this group satisfy their short-term goals, so there is an established relationship by the time Millennials start thinking about their future.
  • ENGAGE:MILLENNIALS
    What Millennials Will Be Giving Their Valentines: Their Top 15 Gifts
    Brands have been gearing up their heart-filled marketing and filling shelves with red and pink. Millennials tend to make light of the holiday, which many of them think is overrated. But that doesn't mean they ignore it: 44% of 13 - 33 year olds, 50% of 18 - 33 year olds, and 60% of 30 - 33 year olds say they are giving someone a gift this Valentine's Day. Significant other/spouse, Mom, and friends are at the top of the list of those they're giving gifts to. (Sorry, Dad.)
  • ENGAGE:MILLENNIALS
    A Golden Year For Super Bowl 50 And Digital Media
    If you're one of the 114 million people who watched Super Bowl XLIX on TV last year, you'll likely be doing the same for Super Bowl 50. But this year, a new sheriff is in town: The cord-cutter, aka the person who refuses to pay $150 a month for cable TV. CBS clearly recognized this trend a few years back when it began streaming the event live online.