The great differences between the Millennial, Gen X and Boomer generations are a subject of many studies and debate. These groups, born into different economic, political, and technical environments, are typically discussed based on their unique, differentiating attributes, as marketers try to develop strategies that uniquely target each population.

Nearly 16 years ago, when I was covering ad-tech for an advertising trade publication, I interviewed my 7-year-old niece, Micaela, for an article about the then-burgeoning category of online services aimed at children. These kid-friendly web channels included AOL's Kids Only, Bonus.com, ePLAY, JuniorNet and Yahooligans!, to name just a few. While all of these first-mover, kiddie web services and edutainment sites have since gone the way of the original Pets.com, looking back at what I wrote in 1999 about digital marketing and media targeted at Millennials got me thinking about the similarities and differences between Gen Y and Gen …

As temperatures continue to drop and parts of the country experience winter storms, we find ourselves closing out another exciting year of college football. This year was especially thrilling because of the first-ever playoffs, allowing Ohio State to take home the championship against the University of Oregon.

A new consumer dynamic is emerging in retail: Purchase risk is receding across categories, and it's creating a new step in the path to purchase that is shifting when the consumer decision journey ends.

Here's our take on what the coming year holds, with five predictions for 2015.