• ENGAGE:MILLENNIALS
    Forget MTV; Millennials Want Their YouTube (And Netflix And Social Media)
    There's an iconic scene in the 1997 cinematic masterpiece, "Romy and Michelle's High School Reunion," where one of the titular characters had, like, a dating emergency, so she attempted to audition for "Singled Out," MTV's raucously puerile dating show-only to be flatly rejected. At age 28, Romy White was deemed too old and too uncool to be considered MTV material. "Try VH1," she was told.
  • ENGAGE:MILLENNIALS
    Harnessing The Power Of Social Influencers Is The Way Into Millennial Wallets
    The millennial generation grew up with headphones on their ears and smartphones in their hands, and are often found with content from both devices jockeying for their attention at the same time. These digital natives became the largest living generation in 2015, according to the Pew Research Center, overtaking their parental Baby Boomers and are now the largest consumer segment in the country. The group with the shortest attention span has the most purchasing power and brands are seeking to quickly master the best way to earn their valuable dollars.
  • ENGAGE:MILLENNIALS
    7 Things Marketers Should Know About Engaging Millennials At Events
    It all boils down to memory-making, loyalty, and Snapchat-friendly programming.
  • ENGAGE:MILLENNIALS
    Brands Leaving Machismo Behind For Millennial Men
    When the rose gold iPhone launched last year, something happened that surprised some observers: the pink phone was reportedly a hit with Millennial guys. On the iPhone 6 launch day, several outlets reported that the new color was a draw, and that just as many male customers were lusting after the pink phone as female. One male shopper in San Francisco told Re/Code, "'There's enough guys getting rose gold that it should be called bros' gold.'"
  • ENGAGE:MILLENNIALS
    5 Ways Millennials Are Disrupting The Wedding Industry
    From the white dress to the first dance and everything in between, the wedding industry has been notoriously known as being one of the most-if not the most-traditional industries.
  • ENGAGE:MILLENNIALS
    Millennials Set The Stage For Evolving Corporate Culture
    The days of suits, ties, and nine-to-fives are long gone. Millennials officially hold the majority share of the American workforce. According to a 2015 Pew Research Center analysis of U.S. Census Bureau data, Millennials account for 53.3 million active workers. It's no wonder HR managers are scrambling to identify how their companies should evolve to accommodate this unique generation. To hire (and more importantly retain) millennial employees, companies need to pay attention to the following.