Fatherhood is not what it used to be, and I mean that in a good way. Dads have become more invested in their children, both emotionally and physically. This isn't to say fathers today love their children more than, say, our fathers loved us. This is simply to say that times are changing when it comes to how Millennial dads approach their role. Dads today are changing their behaviors, embracing their responsibilities, and shopping more than ever before, so it's crucial we connect with them in meaningful ways. Millennial dads are behaving differently than their fathers in three key ways.

We've known for a long time that a picture is worth a thousand words. Now we know what a disappearing picture is worth: $3 billion. That's how much Facebook put on the table to buy Snapchat. The two-year-old photo company that redefined "now-you-see-it-now-you-don't" seems to think it's worth even more: it turned down Facebook's offer. This may be more shocking than all of the racy photos combined that people have sent using the app.

We often tell brands that one key of representing and talking to Millennials authentically is understanding how they see themselves, and how they talk to one another. But maybe what we need to start saying next is that once you think you've started to understand how they talk, it's probably not the best idea make fun of them for it.

No other generation has taken the term "foodie" to the level of Millennials. Just as the amount of Instagram photos of duck confit has risen in recent years, so has the amount of money that Generation Y is willing to spend on a good meal and a night out. According to an infographic on MillennialMarketing.com, 87% of Millennials will splurge on a nice meal even when money is tight. So why is there such an interest in quality food among Millennials? And what can marketers as a whole learn from this trend?