• ENGAGE:MILLENNIALS
    Attracting Customers Who Create Customers
    Millennials represent the fastest-growing group for travel spending and, according to American Express Business Insights, their spending grew 20% in 2010 despite the down economy and poor job market. While this is good news for airlines, destinations and hotels, effectively attracting Millennials requires a specific approach. And once you reach them, the real opportunity is to help them become your advocate and create more customers.
  • ENGAGE:MILLENNIALS
    The Millennialization Of Travel
    It's true: Millennials are more demanding than prior generations. This group of 80 million+ knows what they want, what they expect, and what they deserve when it comes to all aspects of their lives-and travel is no exception. As a Millennial with a passion for wandering the world, I can attest to many changing trends and behaviors. Of these, there are three key ways that "Millennialization" is affecting the way we all travel.
  • ENGAGE:MILLENNIALS
    I Screen, You Screen, Kids All Scream For All Screens
    Who is at the forefront of the next wave of social apps? TV pundits? Tech bloggers? TED speakers? Try middle schoolers.
  • ENGAGE:MILLENNIALS
    Selling Out Is The New Keeping It Real
    In 1987, when Millennials were young or not yet born, Paul Simon declared that he would never, ever license his music for commercial use. In an interview with David Letterman he said, "There would be no offer that would tempt me. I actually really resent it. They've taken the music of my generation, and all this music I treasured so much and they've associated it entirely with selling and I actually, really deeply resent it..."
  • ENGAGE:MILLENNIALS
    Older Brands Can Still Capture Millennial Attention
    Just because you're older, it doesn't mean you can't still be "with it." Some brands fail to understand this, which can lead to decreased sales and, in some cases, their eventual demise. Blockbuster Video, for example, failed to adapt to the impending streaming video storm and was unable to weather it.