by Kipp Jarecke-Cheng on Apr 22, 12:00 PM
With the rapid rise of Millennials in the workforce, companies of all shapes, sizes and industries have struggled to crack the code of how to attract, retain and develop the best young talent.
by Jeff Urban on Apr 15, 12:00 PM
When marketing to millennials, a great way for brands and advertisers to ensure their message is effective is to be mindful of the five senses. A millennial's eyes are always watching, their ears are always listening and fingers are always typing, but figuring out how to resonate with millennials is an ongoing challenge for marketers. By meeting them where their attention is devoted and providing a genuine message promoted by someone they trust, marketers can ensure their products and services will be perceived favorably by millennials.
by MaryLeigh Bliss on Apr 8, 12:00 PM
Millennials are putting their own spin on wedding traditions, and doing "I do" their way. As more and more Millennials walk down the aisle, and more of their peers are attending weddings, this influx of brides, grooms, attendants, and guests is a boon to some brands-so we're continuing to keep tabs on the trends the new generation of brides and grooms are ushering in. According to our research, 9 in 10 18-33 year olds have been to a wedding, and almost half (45%) will be or already have attended a wedding this year. As Millennials take over the wedding world, …
by Hank Nothhaft on Apr 6, 3:15 PM
There have been any number of recent studies that highlight the effectiveness of social selling, and yet many organizations are still slow to incorporate standard social practices into their sales team's processes.
by Steffan Berelowitz on Apr 1, 1:16 PM
Baby boomers were once the most coveted demographic group for the hospitality industry, but in recent years millennials have become the largest age group in the US with one of the strongest purchasing power. There are now over 83 million Americans in the millennial age range and they represent an enticing, yet challenging, effort for hotel marketers.
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