by Kipp Jarecke-Cheng on Nov 25, 1:00 PM
Since the 2016 election tallies came in a coupla weeks ago, lotsa peeps have been tryna point fingers at someone or something to lay the blame (or the credit) for what happened. The "media" has been everyone's favorite punching bag of late for obvious reasons, partly cuz the Fourth Estate always catches flak whenever things go wrong and/or alt-right, but mostly cuz it's always easier to shoot the messenger than it is to actually hear the message, amirite?
by Oren Boiman on Nov 22, 1:00 PM
Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know best in their personal lives, millennials naturally create digital-first marketing strategies in their work life.
by Jeff Urban on Nov 18, 10:00 AM
When marketing to millennials, understanding their needs and wants is of the utmost importance to create content that resonates. As an audience, there are many different demographics that make millennials the largest living generation currently. The Buzz Marketing Group did a study of 21-36-year-old multicultural millennials to get a pulse as to what they want, where they want it and when they want it.
by Julie Bernard on Nov 16, 3:16 PM
Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, and services that capture their attention ... and their spend.
by Lena Bourgeois on Nov 11, 2:00 PM
Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the "normal" behaviors these marketers have come to expect. While marketers still have a massive base of older consumers to fall back on at the moment, surviving market disruption will come down to how they adapt to consumers' attitudes in both the near and distant future. For many businesses targeting the affluent, it's time to begin retooling their products and marketing strategies based on the preferences of the new generations.
by Stephanie Kaplan Lewis on Nov 7, 12:00 PM
With an historic election upon us and an election cycle in which no one could have predicted the way the American people would respond to the candidates before them, significant attention has turned to one group-millennials. But as much as "adults" might think they understand the sentiments and motivations of this cohort, millennials, in fact, surprise you at nearly every turn. We conducted a series of surveys of thousands of trailing millennial women (age 18 - 24) over the past year that illuminate some surprising facts in the final days leading up to Election 2016.
by Lena Bourgeois on Nov 4, 11:00 AM
Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they're not a uniform generation with identical traits that apply to every single member.
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