Our friendships with UPS delivery drivers are flourishing. And our definition of brand loyalty is changing as the deals pour into our inboxes. Now brand loyalty is the expectation from us that a brand will offer a deal in the next daily email from Groupon, LivingSocial, Gilt City, Yipit, Yelp, etc.

The actual ranking varied a little, but the consistency is plain. Additionally, Millennials, too, embody the American dream. In fact, they're so traditional that goals like having children, having a regular 8-to-5 job and owning a home are actually more important to them than older generations.

Even recent grads who are ready to get to work can end up with a "why bother" attitude because they see little logic in striving for a less-than-perfect job when mom and dad are there to lend a helping hand until they land the position they want. After all, Millennials are close to their parents; living at home doesn't mean dealing with authoritarian rule, it means hanging out with people they like to spend time with.

To survive the Mediapocalypse and continue to connect with Millennials, focus efforts on the ubiquity of media. No fragmenting. Invest in learning how to craft messages across it, simultaneously, to create relevant connections. And, think about the many ways we can be and already are a part of media.

Older generations are often annoyed by Gen Y's tendency to multitask. Among networks and advertisers, that annoyance has morphed into genuine concern over Gen Yers updating their Facebook status, while texting someone, while supposedly watching a TV show.

In a survey of 1,300 high school and college students, we found that most (72%) Millennials have a specific cause they invest in. Plus, as it turns out, they are pretty good about giving what they can to this cause -- with almost 8 in 10 (79%) saying they are regularly volunteering time and half (50%) regularly donating money to their cause.

Since you know so much about us, use it to act with purpose than to make noise. And do things that help and make life better. Because that's what we're doing for you, right? And remember, when we share we expect something in return.

Both banking and insurance are old regulated industries, and both State Farm and Chase have found different ways to reinvent for Millennials. Finding the perfect marriage of your business drivers and the needs of Millennials isn't easy. But, ultimately, if you can go beyond just reinventing your marketing to also reimagine the way you do business with this group, the impact can be huge and long lasting.

Generation Y has moved well beyond the latest buzz word to an increasingly influential consumer force. Currently Gen Yers, or Millennials, make up 52% of the key 18-to-49 demographic, which means marketers can't afford to misunderstand them, particularly Gen Y women.

All this buzz about clouds is not hyperbole. There's a fundamental shift in how media is being consumed, and Gen Y is at the epicenter of it all.