While the YOLO mentality runs rampant amongst millennials, this demographic is quickly becoming more aware of the importance of financial planning. That's because major life events like starting a job, buying a house or starting a family are coming into play for the first time - all of which are also significant financial milestones.
There is a big reason why marketers have spent the last five years obsessed with Millennials - the numbers. Millennials total 75.4 million and have overtaken Baby Boomers as America's largest generation. The business community is also starting to pay attention to the next generation, Gen Z. This group of people under the age of 20 is already almost as large as Millennials. Millennials and Gen Z combine to make up more than 50% of the entire U.S. population. The future is now.
Depending on who you're talking to, the mere mention of "millennials" will inspire a cringe or an eye-roll. The so-called "me" generation, which lives in the age of "participation trophies," both gets a bad rep and has advertisers falling over themselves to reach them.
Many years before obsessively photographing food became the socially acceptable practice that it is today, my dad used to send me CD-ROMs filled with pics of each and every meal that he and my mom ate while they were on vacations. The CDs were labeled "Mediterranean Cruise" or "Adventures in Chile," and on the discs, there would be hundreds of carefully composed portraits of whatever was on my parents' plates at any given destination. Never mind that there was nary a shot of either my mom or dad in various and sundry exotic holiday locales. Documenting some of his favorite ...
Mobile Prodigies tell marketers they are constantly weighing the benefits of sharing their personal data - and that they will grant data-sharing approval when a brand or marketer serves them creative that matches or exceeds their expectations.
As marketers, we already know that mobile is important. Over the past few years, the phone in one's hand has become just as important as one's TV, computer, tablet, etc., for consuming content, especially for the younger generations. Proving that further, Adobe recently released a report, "Touching the Infinite," wherein they studied 4,000 consumers in the U.S. and Europe regarding their mobile behavior. Through that report, Adobe found that 92% of respondents considered their smartphones to be their primary device for consumption. They also found that the average user checked his smartphone 85 times a day and that Americans check ...
With the explosion of online shopping and click-and-collect programs in recent years, some in the industry may worry the grocery store of tomorrow won't include going inside a grocery store at all.
Social marketing is getting increasingly important to brands. In fact, according to "2016 State of Social Business" by Ed Terpening and Aubrey Littleton, ad budgets increased by 73% last year and are expected to grow even more in 2017. As brands look to make social a bigger part of their efforts, they need to ensure that they're using it in the most effective way. So, what do they need to know? We asked the first generation to actually come of age with social. Here's how to be successful in social, according to millennials.
It's safe to agree the term "millennial" is overused and can represent a huge range of ages, behaviors or attitudes. The word is omnipresent because they are: With 93 million millennials in the U.S., millennials are the largest generation to come along. That's even bigger than the Baby Boomers at 77 million strong. That's why we are constantly hearing about how to hire millennials, how to motivate them and, of course, how to sell to them.
With the proliferation of fake news in real news cycles and the advent of alternative facts as actual facts, there's little wonder that trust is in short supply these days. When it comes to formerly stalwart institutions such as media, government and business, untangling the Gordian knot of what's legitimate and what isn't has become such a chore that giving into the undertow of a questionable new world order or living in a perpetual state of doubt appear to be the only viable options-save for losing one's mind altogether.