HPNOTIQ, the blue liqueur made of vodka, natural tropical fruit juices and cognac, launched a unique online campaign targeting 21-34 year-old women planning get-togethers. In the process, the company became the first sponsor of a sharable Evite widget, paving the road for a new ad medium for the invitation-sending Web site.

Small budgets have yielded hefty payoffs lately for brands embracing the power of the blogger. ASICS sent European bloggers on a virtual scavenger hunt while Vodafone sought the help of 15 bloggers in the Netherlands to create a treasure hunt using social networks. Stateside, Steaz Teas targeted mommy bloggers to enhance its brand awareness when allotted coveted shelf space at Target stores on a trial basis.

Would you purchase beachfront property without the beach? Better yet, would you buy a beachfront home if you had to sacrifice the beach to make room for your home?

Westin Hotels and Resorts launched an online storefront on Amazon.com March 1 to sell Westin-branded products, along with other brands available at the properties.

Recently, Vodafone wanted to promote its latest phone, the Vodafone 360 Samsung H1, especially the product's social networking navigation. Vodafone felt that consumers would be leery about participating in an online event created and sponsored by a big brand, so the company reached out to 15 bloggers in the Netherlands to design their own "You Flick in my Hyve Face" Chase, an online treasure hunt.

If 2010 is the year of the tiger, Sundance should be known as the festival of the robot. That's where Honda brought its humanoid robot ASIMO (Advanced Step in Innovative Mobility), and "I'm Here," a 30-minute film that made through a partnership with Absolut Vodka, debuted.

I'm sometimes fluent in tech-speak, so I'm quasi-familiar with the term source code. Simply put, it's a series of readable code, hidden beneath a Web page, allowing it to function properly. The average Web surfer has no reason to check source code, something that Wieden+Kennedy Portland was counting on when it created a below-the-radar campaign for Electronic Arts' "Dante's Inferno" game.

Picture it: You're walking through Manhattan and you pass a discarded modern, colorful chair, in good condition. Do you take it home with you? Anything curbside is fair game to passersby, but what about a chair left inside a park? These questions were answered in November when Blu Dot and its agency Mono concocted a two-day experiment that led up to Blu Dot's one-year anniversary in its SoHo location.

More than 70 million people living in the United States and Canada suffer from some form of food sensitivity, ranging from food allergies to intolerances, according to TAXI New York. The agency created a free Web site that allows food allergy sufferers to effectively manage their sensitivities through the creation of "safe food" lists and forums to communicate with people with similar food restrictions.

The furthest thought from a person's mind when printing a document or buying packaged food is the future effect it will have on the environment. Especially since trees have already been cut down to manufacture the paper purchased and placed in your printer. Lew´LaraTBWA created an outdoor campaign for SOS Atlantic Rainforest Foundation placed at the origin of paper manufacturing: trees.