Obsessed with shoes? Enjoy playing roulette and slot machines? ALDO Shoes launched a trio of online games to complement its offline fall/winter campaign, "Get Lucky."

When I think of famous Chicago foods, I think of deep-dish pizzas, hot dogs and Italian beef. Will these foods, and other random eats, taste better or worse when smothered with Qdoba Mexican Grill's 3-cheese Queso? The only way to find out is to travel the city in a food truck stocked with nothing but Qdoba's 3-cheese Queso and driven by Joey Dundale, an up-and-coming Chicago comedian with a legitimate love of Queso.

Three weeks ago, I wrote about a trio of BBH Barn interns who created Sartalics, the font to use when being sarcastic in email, tweets and texts. Emoticons are for the emotionally challenged; this eliminates those pesky misunderstandings in cyberspace. Now, you'll recognize a dis and deal with it. At the same time, another intern troika, also asked to "change perception famously," came up "The Social Tattoo Project."

This past spring, Converse created The Canvas Experiment -- a giant moving wall containing close to 500 Converse Chuck Taylor All Stars in red, white and blue. Or 20 shoes high and 24 shoes wide.

On Aug. 6 at the Grove Shopping center in Los Angeles, ACTIVATE drinks brought my favorite SportsCenter ad to life and raised money for a worthy organization.

Three BBH Barn interns in the New York office were tasked with creating a campaign using the theme, "change perception famously." And so the font Sartalics was born. Sartalics is a reverse italics font to be used when tweeting, emailing or updating your Facebook status with a sarcastic comment.

The X Games 17 took place in Los Angeles last weekend, and Wieden+Kennedy New York created an offline way for fans to interact with X Games' athletes from an online venue. Introducing Human Twitter, bringing tweets to life on the small screen, with ESPN the network behind the project

Commuters in Manila can breathe easier and enjoy fresher air thanks to the country's first-ever plant billboard. Momentum Philippines created the living, eco-friendly ad on behalf of Coca-Cola and the World Wide Fund for Nature Philippines.

I have a thing for NYC food trucks. I use Twitter to track when trucks are parked near the office to decide where I'll grab lunch. En route to Schnitzel & Things, my co-worker and I came across a pop-up butterfly sanctuary. I've seen plenty of pop-up stores, but this pop-up butterfly sanctuary was a first. Couple that with a street team handing out yogurt -- and you have an interesting brand campaign launch.

Have you had your Actimel today? If not, check your toast. It will speak to you. Wunderman Brazil turned toast into an edible advertisement to promote Danone's Actimel probiotic yogurt drink. For those of us stateside, Actimel is marketed as DanActive.