StrawberryFrog is appointing Aileen Calderon as creative director, which now means 65% of the NY-based agency's senior leadership team is comprised of women, the agency said.  Calderon brings over 15 years of experience in the business, including stints at KBS, R/GA, and 360i and working with clients The New York Times, BMW, Bose, Malibu Rum, and Absolut.   She will report to ECD Tyler DeAngelo.   Separately Google executive Adam Green is joining digital out-of-home platform Broadsign as senior vice president-general manager, Broadsign Reach. In his new role, Green will manage sales efforts with publishers, partnerships with DSPs, exchanges and advertisers, marketing, …

Customer engagement agency The Marketing Store, has hired Brian Barthelt to run the company’s U.S. retail business which includes client McDonald’s.  He will report to President Mark Landolt and will work closely with McDonald’s AOR We Are Unlimited representing The Marketing Store’s embedded group within McDonald’s dedicated agency.  A 20-year industry veteran, Barthelt previously served as general manager, in-store digital at DCI Artform and senior vice president-director of digital technology at Leo Burnett/Arc.  

New York-based experiential agency BMF Media has added four senior staffers to its leadership ranks. Amber Meredith has been appointed executive vice president, accounts, a new role at the agency. She was most recently at Marina Maher Communications as managing director of the firm's consumer lifestyle practice. Reporting to Meredith is Isaac Norbe, who joins the agency as vice president, accounts. Previously he was with Civic Entertainment Group.  Josh Tierney joins as vice President, strategy. He previously held roles at Great Performances and Swank Productions. Leif Christensen has been named director, research and analytics. He previously worked at MKTG and Live Nation. …

Three agencies are introducing female talent to their respective teams. Industry veteran Tammy Fischer is appointed executive vice president-co-managing director of FCBCure, the IPG-owned network’s full-service agency dedicated to health and wellness. In this new role, Fischer joins current managing director Steven Hebert in leading a staff of 130+ to help shape the agency’s culture, spearhead new business solutions and amplify talent, with Hebert continuing to be the creative lead for the agency. In addition to this role, Fischer will continue to lead specialized agencies for FCB Health–a position she has held since last year when she returned to the …

Rokkan is creating four new roles to deepen the Publicis Groupe agency's ability to focus on data and consumer engagement. James Cockerille has been elevated from senior vice president, strategic integration to chief strategy officer. Lindsay Williams is promoted to chief connections officer to connect strategy across media, user experience, data and creative. Alex Lea, formerly with Saatchi & Saatchi joins Rokkan as senior vice president, executive creative director for Cadillac; and Tammy Hwang departs MRM/McCann to serve as senior vice president, strategy to lead strategy across various accounts, primarily Verizon.  Giorgio Brenna is leaving Publicis Groupe after more than a …

Greg James, former chief strategy officer North America has been promoted to global chief strategy officer for Havas Group’s media business. He’s credited with helping the agency win a lot of new business for the US and with managing global campaigns for LVMH, Vodafone, Nintendo, Coca-Cola and Unilever. James joined the Group following Cake’s acquisition by Havas in 2008 where he was a partner and head of content. He was promoted to become Cake Group’s U.S. Managing Director in 2010 and joined Havas Media in 2013 as CSO, North America. In his new role James reports to Peter Mears, CEO …

American Advertising Federation President & CEO, James Datri is stepping down effective October 10th after completing 10 years of service to the organization. AAF Board Chair Kim Kelleher is calling a special meeting this month of the AAF Board to discuss the formation of a committee to lead the search for Datri's successor. The Board will also meet in Chicago next month, as part of the organization's annual ADMERICA event, where Kelleher says the Federation will celebrate Datri's decade-long tenure. Kelleher stated: "Jim began his tenure with the AAF in the midst of the 2008 financial crisis, and navigated the …

Havas Group has appointed Rodolphe Rodrigues global head of data to lead all new data initiatives, and to manage data-related investments and teams including data governance and business models.  Rodrigues previously served as global media director at AXA and co-founded data analytical firm Weborama. Mirum has expanded the role of current head of technology James Huckle to lead both the Mirum UK and HeathWallace technology teams, whose clients include Mazda, HSBC, Shell, Bayer, Nokia, West Ham United Football Club and Fiskars. This increased role is designed to simplify the way the JWT-owned firm works across both businesses as well as …

VaynerMedia has created a new role developed specifically for Ryan Fey, who last year departed Omelet, the creative agency he co-founded.  At VaynerMedia, Fey will serve as executive vice president to oversee the Los Angeles office's client services team, reporting to chief client officer Andrea Sullivan. This is the first time the agency has had an EVP-level client services position. Vayner said the role was added due to its expanding roster of LA clients, including Berkshire Hathaway HomeServices, NBC Universal (E!), Toyota & Turner.

Creative veteran Jay Gelardi has joined Phenomenon as Executive Creative Director, a new role at the agency. Previously he was executive creative director at Huge LA.  Earlier Gelardi held ECD positions at Crispin Porter + Bogusky in three different offices – first Boulder, then London followed by Miami. He’s worked with brands such as Intel, Smirnoff, Amazon, Adidas, Mercedes, PlayStation, IKEA, BBC and Samsung. Engine Digital is promoted James Richardson to the newly created post of chief operating officer. Based in Vancouver, Richardson will work closely with agency founder/CEO Stephen Beck who is based in the agency's New York office …