Forrester has a dire warning for the CMO. As many brands ditch the title, its researchers suggest that 2020 will be the year in which CMOs collectively prove their worth or face extinction, according
to "Campaign."
Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading the ad industry in their innovative
approaches to media. Those are the top-line findings of a new industry study fielded by Advertiser Perceptions, which will present them in detail during a webinar this afternoon.
Depending on the product category, sponsored listings can improve consumer search effectiveness and increase conversion rates and marketplace profit, Columbia Business School research finds.
Study: Pet owners are the new parents, and young people especially see pets not as a luxury, but as a necessity to splurge on.
AA and Warc have upgraded UK ad-spend growth by 0.4% to reach a predicted 5% this year. Mediatel reveals that "stellar" growth in online spending is behind the upward revision.
Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives?
With "free" in the name, it's no wonder that cage-free was the golden child of the grocery store. People had no idea that cage-free eggs come from hens that live their entire lives indoors.
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
Less than half of the Gen Z audience is regularly watching BBC tv, and Netflix penetration is more than twice as high as iPlayer.
Consumers ages 55 and over do not want boring brands. According to research from Brilliant Noise, featured in Campaign, 70% in the age group want "sexy" and:'inspiring" brands.
As part of the deal, Kantar will be spun out of WPP and placed within a newly created 60-40 joint venture with WPP holding the minority stake.
Rajar figures show that the BBC Radio 2 breakfast show is still the most popular in the country but with just under 8m regular listeners, its audience has dropped by around a million year-on-year.
"The Guardian" points out that over the same period, the number of people who listen to podcasts has risen from 6m to 8.4m.
Spending on global sports rights has doubled over the past six years and now accounts for just over a quarter of all budget spend on content globally, according to research from Ampere Analysis
covered in "Netimperative."
"Love Island" host Caroline Flack has taken over from Kim Kardishian to become the most dangerous tv celebrity to search for, according to research from McAfee. "The Independent" reveals the
television show presenter is the most likely celebrity to have search results infiltrated by rogue operators eager to attract unsuspecting web users to their malware-infested sites.
A survey by Episerver has seen nearly one in three B2B marketers admit to giving a poor digital experience to customers, "The Drum" reports.
The BBC accounts for 29% of search results for Brexit news. "The Guardian" comes in second with a 12% share, according to Searchmetrics research covered in "Press Gazette."
The milestone aims to show it is possible to achieve quantum speeds in a real-world system. In a research paper, Google scholars explain how the Google AI Quantum team developed a 54-qubit processor
that performs a target computation in 200 seconds. They estimate the world's fastest supercomputer would take 10,000 years to produce a similar output. It's not clear how this computer would benefit
the ad and marketing industries, or whether this development is the reason Google has invested millions and recently committed to investing $2 billion to offset energy use.
Google and Facebook will account for 68.5% of the UK digital advertising market this year, reveals eMarketer, which has upped its forecast for 2019 for the two from 63.3%.
That is what the eMarketer researchers reckon is behind the duopoly hitting a 68.5% market share this year.
With AT&T (WarnerMedia) ramping up the buzz for the 2020 launch of its HBO Max OTT spin-off service, the equities research team at UBS created a nifty chart for organizing the relative positioning and
price vs. ad market models of the major SVOD and AVOD services to date. Like HBO Now, HBO Max clearly is going after the ultra premium part of the marketplace and for the broadest possible subscriber
base.
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usage stats released
Monday by the Interactive Advertising Bureau as part of a stage-setter for the simultaneous release of its first half Internet Advertising Report.
The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature counterfeit goods. A brand protection
company is calling on Google, Bing, Baidu, and Yandex to remove links to web sites known to routinely infringe trademarks and sell counterfeit goods.
While digital ad spending showed healthy double-digit gains in first-half 2019, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown to
a leveling off of accelerated rates of growth by social media platforms and mobile media.
Just take a look at Econsultancy's "Top 100" report -- only one holding company digital shop is in the top ten.
Direct-to-consumer (D2C) brands may seem to come out of nowhere for many of the establishment brands they compete with, but new data from media tracker MediaRadar indicates they're also creating
incredible volatility and disruption among themselves. Four of the top 10 D2C brands -- DoorDash, Poshmark, Touch of Modern, and Third Love -- in its most recent report, representing D2C brand
spending during the second quarter of 2019, weren't in the ranking last year.
Independent stores are doing well on the high street, while the big names struggle, according a report from Which?, the consumer organisation. "Sky News" reveals that funeral directors, tattoo
parlours and hair salons are thriving while book and computer retailers are the hardest hit.
Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to a study being released Monday by the Out-of-Home Advertising
Association of America. The study, which was conducted by MRI-Simmons and included results from its massive Winter 2019 National Consumer Study, as well as a custom online study of 2,400 respondents,
found modest incremental audience reach from adding out-of-home to ubiquitous media such as mobile to more than doubling the reach of newspapers.
A majority (54%) of Americans believe it's a problem for the U.S. to host next year's G7 Summit at the President's resort, according to a survey conducted this morning by Pollfish for "Research
Intelligencer." Most respondents said they believed the President would benefit from money paid to him by Americans and foreign leaders, or for promoting his resort's brand.
Research shows beauty buyers are hungry for information and representation, Teads' Lauren Douglass tells "Marketing Daily."
Although 61% of the UK public believes more needs to be done to ensure companies are using data responsibly, only a fifth ever bother reading a site's T&Cs, according to research from Fujitsu covered
in Netimperative.