The report, sponsored by Interpublic and other major corporations, found that black professionals hold only 3.2% of all executive or senior leadership roles in the U.S. and less than 1% of all
Fortune 500 CEO positions.
At presstime, the North American Aerospace Defense Command (NORAD) estimated more than 1.3 billion Christmas gifts have already been delivered, albeit mostly in the Eastern Hemisphere where Santa was
already being tracked making his rounds somewhere over China, en route to Australia.
TikTok's focus on spontaneous video entertainment helps to differentiate the platform from other social media platforms like Facebook, according to eMarketer.
Demand for U.S. advertising reached its highest point of the year in November, but actually declined 3.7% from November 2018, according to the latest monthly U.S. Ad Market Tracker.
For me, the study presented several unanswered questions. I wondered how personalization or location of IP address might skew the query results. So I reached out to ask the authors of the report -
Bing's Top Search Results Contain an Alarming Amount of Disinformation.
Those laws could be the benchmark for even tougher federal privacy legislation, researchers say.
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports.
A report released this week found Bing's search engine results are filled with bad information much more often than Google's.
While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in 10 years, according to Wunderman Thompson
Commerce.
Agency execs are somewhat more pessimistic about the direction of the ad and media services industry than their clients, according to findings of a study by Advertiser Perceptions for "Research
Intelligencer." The findings show a majority of both groups believe the industry is "going through a difficult time," but a slightly higher percentage of agency respondents said they feel that way.
Moreover, 3% of agency executives describe it as "going horribly wrong."
A majority of ad industry executives believe the advertising and media services business is "going through a difficult time," according to findings of interviews conducted by Advertiser Perceptions in
December.
MediaPost is collaborating with the equities research team at Raymond James to field a comprehensive survey of ad industry executives on the advertising and media-buying outlooks for 2020. If you'd
like to receive an advance copy of the findings, just participate in the survey here. It's a bit long, but that just means you'll get detailed, valuable insights back in return for your time. If you
don't want to participate, you'll still get to see the results when we publish them later in January.
The so-called wearables market -- wearable devices such as smartwatches, headphones, and other accessories tethered to a smartphone, PC or other internet connected device -- now comprises about a
fifth of the U.S. population, according to updated estimates released today by eMarketer.
While overall multicultural advertising and marketing spending in the U.S. is growing at about the rate of the general marketplace, some ethnic segments are growing faster than others, especially
media targeting Asian Americans. Overall multicultural spending few 5.6% in 2018, according to the latest edition of PQ Media's Multicultural Media Forecast, but it grew 6.1% for media targeting
African Americans, and 7.0% targeting Asian Americans.
Brand loyalty is fleeting for most consumers, especially older generations and lower-income groups.
Almost half of marketers said they may be priced out of paid Facebook advertising if costs continue to rise.
Advertising and marketing spending targeting multicultural audiences in the U.S. will expand 6.3% in 2020, exceeding recent levels of growth, according to the latest edition of an annual forecast
being released today by media industry economists PQ Media. That growth, however, will be the same as the overall expansion of spending aimed at the overall marketplace, which will do little to close
substantial gaps the exist in the advertising-to-population representation of minorities.
Many of the reports fail often fail to mention other vital channels -- like print, OOH and direct mail -- known to receive large volumes of political spending.
Pew Research projects 32 million Hispanics will be eligible to vote in 2020 -- just over 13% of all eligible U.S. voters. Noticias Telemundo has revamped its political coverage to help reach them.
The deal requires Unroll.Me, owned by Slice Technologies, to delete data about some consumers, and to refrain from misrepresenting its data practices.
Instagram remains the most effective media platform in terms of generating responses to brand content, according to the latest edition of social media tracker ListenFirst's industry benchmarks
report. Content response rates are defined as the rate with which users respond by sharing, liking, commenting, retweeting or reacting to a post or tweet.
An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis of the top 10,000 apps installed
from Google's PlayStore as of the first three quarters of 2019 shows many have been delisted by Google for proliferating questionable programmatic advertising, as well as serving as a vector for
distributing malware.
Consumers who are at a loss for words to describe an item will now have options.
Viewers are seeking out sports programming from over-the-top services amid a broader shift in media consumption on connected devices.
Despite being a year of corporate transition, GroupM bettered the media billings growth rate of the Big 6 agency holding company media units, and expanded its share of market to 30.2%, making it half
again bigger than its next closest rival, Publicis Media (20.4%) share, according to year-end projections for 2019 being released this week by media agency tracker ComVergence.
OMD is also first in the U.S. rankings. GroupM is the top holding company by billings globally, according to the agency tracker that has released projected billings and rankings for full-year 2019.
Terrestrial channels are more suited to second screening, but the gap is surprisingly huge.
"The lines between D2C and regular retail continue to blur," says Kate Ryan, managing director at a company researching trends in this market.
While most brands still approach marketing from a distinctly male-versus-female perspective, younger consumers just don't see it that way.
Gen Z and Millennials rank the overall safety of the vehicle as most important when it comes to their SUVs.