A three-phase, constantly evolving launch campaign excited fans of the genre, amplified engagement with these new evangelists as they spread the word.
This innovative unit ran alongside premium on-demand video content where, in exchange for spending a minimum of 30 seconds interacting, users could reduce their traditional commercial load for the
rest of the episode.
Amid renewed conversations about adding out-of-home audience viewership into Nielsen's national TV ratings, I use this week's edition to make the case that adding out-of-home to the national TV
currency should stay out-of-mind for any self-respecting ad executive.
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the category spent 6% less in 2018 than the previous year,
according to an in-depth analysis released today by Kantar's media division.
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company.
The ads engaged users with hit after hit of reward, and Subway capitalized on this with a post-game call-to-action that prompted users to learn more in a secondary tab.
On the day of the launch #TakeTheTime represented 45% of all conversations on paternity leave even though there was a major news piece regarding the legislation at the same time.
Four creators -- and real life friends-- participated in an extended skit, in which they meet a mysterious stranger named Ma, and must grapple with her increasingly disturbing behavior.
Worldwide sports rights revenues will grow 75% from 2018-2025 to $85.1 billion, according to research group Rethink TV.
The strategy was to use gaming to demonstrate the Note9's hidden traits in the same way gamers revealed their own characteristics.
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
The peak demand for British internet use is 9pm on a Wednesday, an ONS report suggests. The BBC points out that the quietest time is 04.45 each weekday morning.
The Leading Hotels of the World wanted to make sure its loyalty emails were data-driven while resonating across countries and cultures.
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.
Buley will be working directly with Chief Experience Officer John Maeda to deepen Publicis Sapient's digital business transformation practice capabilities.
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience.
Caribou's stronghold is in the Midwest and central United States, Dunkin owns New England, while Starbucks has the highest market share in most other states.
The U.S. leads in full compliance with the law, with 35% of firms saying they are there, Capgemini Research Institute reports.
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number of rooms and
stairways.
President Trump is already spending much more than other candidates on social media advertising, Kantar Media says -- with campaign efforts totaling $16.9 million for the first half of this year.
That's well above his nearest competitor, Democratic presidential candidate Bernie Sanders, at $6.2 million.
The latest figures also show that younger audiences are tuning in for full shows, not just clips.
Research in "The Independent" suggests 18- to-34-year-olds only get an hour a day to themselves because they are too closely tied to their screens. Six in ten report they never truly feel relaxed
because they are always checking their device.
Ad blocking is prompting publishers worldwide to tap into events and ecommerce as supplementary revenue streams, according to eMarketer.
Shoppers plan to spend more this holiday season -- and email is the leading channel, outperforming social media, a Tinuiti study finds.
The British Board of Film Classification has published research that suggests children as young as seven are stumbling across porn online, the BBC warns. The figures show three in four parents think
their children have not seen porn but, in reality, half have.
NHS figures show "anti-vax" campaigners who use social media to persuade parents not to immunise their children have led to a drop in children being vaccinated, "The Telegraph" warns.
Local OTT platforms will climb to $857 million this year vs. $598 million in 2018, BIA Advisory Services says. Local OTT ad revenues are forecast to more than double to $2.13 billion in four years.
London is second only in fintech investment to San Francisco, according to the latest figures from London & Partners and Innovate Finance, Netimperative reports. New York comes in third place.
Most TV news skews older. NBC is trying to change that with LX, which targets 18-45 viewers with a streaming TV network.
Visual search has increasingly become a channel that can drive consumers from becoming aware of a product to making a purchase.