With AT&T (WarnerMedia) ramping up the buzz for the 2020 launch of its HBO Max OTT spin-off service, the equities research team at UBS created a nifty chart for organizing the relative positioning and
price vs. ad market models of the major SVOD and AVOD services to date. Like HBO Now, HBO Max clearly is going after the ultra premium part of the marketplace and for the broadest possible subscriber
base.
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usage stats released
Monday by the Interactive Advertising Bureau as part of a stage-setter for the simultaneous release of its first half Internet Advertising Report.
The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature counterfeit goods. A brand protection
company is calling on Google, Bing, Baidu, and Yandex to remove links to web sites known to routinely infringe trademarks and sell counterfeit goods.
While digital ad spending showed healthy double-digit gains in first-half 2019, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown to
a leveling off of accelerated rates of growth by social media platforms and mobile media.
Just take a look at Econsultancy's "Top 100" report -- only one holding company digital shop is in the top ten.
Direct-to-consumer (D2C) brands may seem to come out of nowhere for many of the establishment brands they compete with, but new data from media tracker MediaRadar indicates they're also creating
incredible volatility and disruption among themselves. Four of the top 10 D2C brands -- DoorDash, Poshmark, Touch of Modern, and Third Love -- in its most recent report, representing D2C brand
spending during the second quarter of 2019, weren't in the ranking last year.
Independent stores are doing well on the high street, while the big names struggle, according a report from Which?, the consumer organisation. "Sky News" reveals that funeral directors, tattoo
parlours and hair salons are thriving while book and computer retailers are the hardest hit.
Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to a study being released Monday by the Out-of-Home Advertising
Association of America. The study, which was conducted by MRI-Simmons and included results from its massive Winter 2019 National Consumer Study, as well as a custom online study of 2,400 respondents,
found modest incremental audience reach from adding out-of-home to ubiquitous media such as mobile to more than doubling the reach of newspapers.
A majority (54%) of Americans believe it's a problem for the U.S. to host next year's G7 Summit at the President's resort, according to a survey conducted this morning by Pollfish for "Research
Intelligencer." Most respondents said they believed the President would benefit from money paid to him by Americans and foreign leaders, or for promoting his resort's brand.
Research shows beauty buyers are hungry for information and representation, Teads' Lauren Douglass tells "Marketing Daily."
Although 61% of the UK public believes more needs to be done to ensure companies are using data responsibly, only a fifth ever bother reading a site's T&Cs, according to research from Fujitsu covered
in Netimperative.
Facebook has dropped out of Interbrand's Top 10 Global Brands League Table, but Apple, Google and Amazon have maintained their top three status, "Campaign" reports.
The IPA Bellwether report reveals a small contraction in UK marketing budgets during Q3 of 2019, which researchers are attributing to "hesitancy" over Brexit -- which it is predicted will ease if the
question of Brexit is any clearer in Q4, "Campaign" reports.
"They are being lumped into the lazy, apathetic and narcissistic stereotype," Cargo's Dan Gliatta tells "Marketing Daily."
Consumers want less choice, not more, when reading endorsements from opinion leaders, a study finds.
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B marketers think they should focus on customer experience, similar to their B2C counterparts. One-quarter of respondents feel they
lag behind their competition.
Video display is nearly at parity with non-video display -- thanks to programmatic.
Figures from the IAB UK and PwC show that video display and search were the big drivers behind UK digital ad-spend rising 13% in the first half of 2019 to reach GBP7.3bn, Netimperative reveals.
The amount of violence and profanity present in "youth-rated" TV shows airing on broadcast TV networks during prime time has substantially increased over the past decade, according to the latest
edition of an ongoing tracking study released today by advocacy group Parents Television Council. The research, which analyzed all TV-PG rated programming airing during major Nielsen ratings sweeps
periods, found an average of 28% more violence and 44% more profanity present during the 2017-18 season vs. the 2007-08 seasons.
In light of TiVo's launch today of an ad-supported streaming service, Research Intelligencer is republishing a study conducted by OpenX and The Harris Poll examining U.S. OTT consumers, including
their elasticity for various business models. The study not surprisingly found that many OTT consumers prefer SVOD services that contain no advertising, but the majority (54%) actually prefer
ad-supported models, depending on the price point of the service.
Amazon continues to expand its share of the search advertising market, taking in nearly 13 cents of every dollar spent by search marketers in the U.S. this year, according to an updated forecast
released today by eMarketer. "The U.S. search ad market overall will grow nearly 18% this year to reach $55.17 billion," eMarketer's statmasters write in the report, adding, "Google will obtain a
73.1% share, translating to $40.33 billion. But, while Google will remain the dominant player for the next several years, its share is dropping. By 2021, it will capture 70.5% of the market."
Figures from BDO and Warc show the US and UK are the two major players responsible for sending the annual spend on martech up 22% to GBP95.3bn, "Campaign" writes.
"The Telegraph" reports that Cardiff University researchers claim to have developed an AI tool that can predict which incidences of Twitter hate speech are most likely to lead to real-life terror
attacks.
With so many program choices available during this current era of "peak TV," it often takes viewers longer than ever to even become aware of a new show, much less start watching it. While this
increasingly is a big problem for ad-supported linear TV networks, the hit machine for streaming services functions very differently. In this week's edition, I analyze how viewers discover the
next-new-OTT-thing, and what that portends for its most dominant player, Netflix.
Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup.
Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds.
That statistic sounds a little high, but the latest research from Epsilon-Conversant suggests 8 in 10 marketing decision makers are reaching the wrong type of customer because they are not using data
effectively to understand consumers, Netimperative reports.
Piper Jaffray's latest teens report is out, with teens saying they've cut their spending 4%, to the lowest levels since 2011.
Consumer concerns about their personal information falling into the wrong hands has increased dramatically over the past several years, especially in the U.S., and particularly among the youngest
Americans. That's one of the key findings of a global survey of consumers conducted by GfK as part of its "Consumer Life Insights" study. Globally, personal data concerns climbed to 12th place this
year from 13th place in 2016, the last time the study was conducted.
YouTube supposedly now has a slight edge in self-reported viewing times, though Netflix has been on top in these regular Piper Jaffray teen surveys up to now.