Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative.
Three fourths of consumers are concerned that their personal data are permanently recorded amid heightened distrust of data collection.
"Marketing teams have fallen into certain routines, but these practices have never been validated," says Onclusive's Sean O'Neal.
There's a gap between intentions to eat better and what people actually do, along with how different generations view healthy eating.
He began his presidency by declaring war on the U.S. news media and spent the first three years of his time in office labeling America's top journalists "fake news," and the President's tactics appear
to have worked, at least as far as Republican voters are concerned. That's the finding of an in depth report released today by the Pew Research Center.
Pete Rumpel has been named CEO of the North America region, succeeding Manish Bhatia who takes on the role of Chief Product Officer Kantar Media.
Advertisers and agency media buyers both deem Disney-like account pitches requiring an agency to commit its other clients' ad budgets to buy a media client's inventory to be a questionable practice.
But advertisers are more likely than their clients to deem it legal, if not quite ethical. That's the finding of interviews that Advertiser Perceptions conducted recently for Research Intelligencer.
With retailers like Amazon, Walmart and Target selling ad space and paid product listings on their websites, an ecommerce media strategy becomes even more important for agencies and their clientele.
Data released this week suggests marketers may want to begin their search campaigns at least one month earlier.
At least that's the latest assessment from Kantar's political advertising research unit CMAG, which shows Republicans to date are spending more heavily on negative ads against Elizabeth Warren and
Bernie Sanders than Biden.
The search for a new CEO will begin immediately. Salama will remain in a transition role and then join the Kantar Board as a non-executive director and continue to advise clients part time.
This visualization, a representation of the "top news stories" of 2019 based on Morning Consult/Politico's weekly tracking polls of registered American voters, shows that national disasters trump
politics, even when tabulated based on party affiliation (see below). "Hurricane Dorian" ranked No. 1 overall and among both Democratic and Republican voters. The President's invocation of a
"national emergency" to commandeer resources to build his border wall ranked No. 2. After that, the ranking gets mixed based on party affiliation.
The Nielsen Norman study looks at how a more visually rich and complex search results page impacts user interaction with the page.
That's right, I said 27. In this week's edition I examine the embarrassment of riches, not to mention the paradox of choice, of 2019's best TV series, many of which you may never even have heard of,
much less seen.
Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad budgets in order to win a new account are "unethical, but legal," while another 12% say this is
explicitly illegal. The findings, part of a series of questions about the ethics of asking such terms in media company account pitches, was fielded by Advertiser Perceptions for Research Intelligencer
in the wake of news that Disney had required agencies pitching its $1 billion media account review to commit their other clients to buying inventory on Disney's media properties.
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 report. The IAB does have concerns about new services that may
restrict TV program content and/or data for potential marketers, which could result from more advertiser-supported platforms such as the forthcoming HBO Max and NBCU's Peacock.
More than half of U.S. consumers said they lost trust in a brand after unintentionally buying counterfeit products online.
A study by Adthena of consumers ages 18-24 finds Gen Zers are overwhelmingly savvy about sponsored search ads, use ad blockers and have had their shopping and purchasing behaviors changed based on
influencers and social media.
For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the finding of the latest edition of
Edison Research's quarterly "Share of Ear" report. Regardless of the demo, AM/FM radio represents the vast majority of ad-supported audio media consumption, but especially for older demographics, and
overwhelmingly when people are listening in cars.
A survey of adland executives suggests the industry has much work to do to improve representation of people from the LGBT and BAME communities, as well as disabled workers and people from a working
class background, "Campaign" reports.
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
The consensus of Madison Avenue's leading forecasters is that the global ad economy will expand 4.5% in 2020. That's the simple average of four major agency holding company outlooks, three of which
are being updated this morning, including's WPP's GroupM, IPG Mediabrands' Magna, and Publicis Media's Zenith. The fourth outlook is from Dentsu Aegis Network's last forecast, released in June.
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts released today by the
major ad agency holding companies. In this analysis, Publicis Media's Zenith provides its projections for the sub-components of internet advertising, with "display" showing the greatest overall
expansion.
To better understand the underlying motivations and interests of the subgroups that make up NFL fans in the U.S., we segmented them based on their behavioral or attitudinal attributes.
In a letter to Twitter's executive chairman, influential analyst and professors Scott Galloway makes an appeal to replace its current CEO Jack Dorsey, because of the social media platforms financial
performance has significantly lagged is societal impact. Dorsey, a co-founder of Twitter, returned as the company's CEO in 2015, and has helped stem its slide, but Galloway makes a case that he has
been a "part-time" CEO who has been distracted by the fact that the majority of his wealth comes from his personal investment in Foursquare.
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in
November 2019.
Major U.S. news outlets are doing a better job of fact-checking and debunking false claims made by the president during public and press events, interviews and tweets, according to an analysis
released this morning by watchdog Media Matters.
Shouldn't there be a little more mystery, and segments? Won't reading emotion be even creepier?
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which will be used to reduce the company's debt.
The sale is part of a three-year streamlining and turnaround plan announced by WPP last December.
A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this demographic does not necessarily want experiences as
a gift.