An in-depth study of both consumer and marketer sentiment across a wide array of digital media and emerging marketing technology issues reveals that consumers have an acute fear that the increasing
power of martech will mean a "loss of privacy" or increase the chance they will be "misled." The finding is just one of a number of important insights gleaned from the report, commissioned by the
American Marketing Association New York.
Media rebates paid to ad agencies, but not disclosed to their clients, remains the biggest issue contributing to a breakdown in trust in the ad industry, according to just-released findings of a study
conducted by Reed Smith for the Association of National Advertisers. The study showed that 32% of respondents cited media rebates as "a big problem." Other issues cited as contributing to the
breakdown of trust included invalid traffic and digital ad fraud, data confidentiality, and agencies reselling media to clients with an undisclosed markup -- all cited as "a big problem" by 30% of
respondents.
During mid-August to mid-September, content heavily drove searches for upcoming Disney+ as well as Netflix and Amazon Prime Video, but price was the dominant search driver for Apple TV+.
A major international study commissioned by the American Marketing Association indicates that a serious disconnect between consumers and marketers may lead to some inertia in technology and digital
marketing expenditures in the U.S. The report found U.S. consumers have already peaked in their use of dominant digital media formats, especially social and online gaming, but U.S. marketers are
continuing to increase their investments in both (+68% and +25%, respectively).
The new prime-time TV seasons officially kicks off tonight, but it may not be as relevant as it used to be. In this week's edition, I recap the history of new season premieres and handicap the impact
of this season's.
A new study says regular TV sports viewers aren't likely to be "cord cutters" and tend to be "sticky" with traditional pay TV platforms -- cable, satellite, telco, and virtual.
For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts.
Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according to the "Consumer Holiday Shopping Season Report,"
released today by OpenX. The report, which is based on a consumer survey conducted by The Harris Poll in August, indicates most consumers are optimistic the economy will improve next year and plan to
spend more on gifts than they did last year.
A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been revealed by ad security and verification
provider GeoEdge. VPAID is a technical script that instructs a video player on what ad to play and determines the length of the ad, when to serve the ad, and where to place it. It is basically the
brains behind the function of the ad.
Research lays out five drivers of the accelerated shift to streaming and projects that streamers will outnumber pay-TV users by the end of 2024.
The public associates brands with rugby -- just not the actual World Cup sponsors (other than Heineken).
Insight engines, which combine search with AI to generate actionable insights, represent the next generation of market intelligence. In its latest "Magic Quadrant" study, Gartner evaluates and
profiles 15 leading vendors, ranging from the most established to relative newcomers.
U.S. ad growth has more than doubled since IPG Mediabrands Magna unit published its original outlook late last year. Based on Magna's Fall 2019 update the U.S. ad market will now expand 6.3% this
year, more than twice the 2.4% expansion it projected in December 2018. Despite signals of macro economic uncertainty and predictions of slowdown in U.S. GDP growth -- maybe even a recession -- Magna
reports the U.S. ad market has already expanded 7.6% during the first half of 2019.
TiVo's Q2 video trends survey also finds 31% saying they do not as yet subscribe to any SVOD services, but subscribers spend the most time watching SVODs.
Amid concerns of a looming U.S. economic downturn, the U.S. ad market expanded 7.6% during the first half of 2019 and is on track to grow a total of 6.3%, according to revised estimates released today
by IPG Mediabrands' Magna unit. That is a significant improvement from the 2.4% U.S. ad expansion Magna predicted back in December 2018, when it released its last forecast.
The local commercial broadcast television and radio industry generates $1.17 trillion of Gross Domestic Product (GDP) and 2.47 million jobs through direct and "stimulative" effects on the U.S.
economy, according to a new study by Woods & Poole Economics with support from BIA Advisory Services, released Thursday by the National Association of Broadcasters.
In getting user feedback, SimpliSafe interviewed current customers at all levels as well as competitors' customers. It focused on the emotions customers were having with home security.
Contrary to proclamations about "fake news," more Americans believe the government, tech industry leaders and even religious leaders act unethically most or some of the time more than journalists do.
That's the latest finding from Pew Research Center's ongoing tracking of Americans' sentiment about a variety of civics matters.
Data is being in-housed, but could more media functions follow? New figures show it is entirely possible.
The NHS has replaced Apple as the most relevant brand in the UK, according to research from marketing consultancy, Prophet. Spotify is in second place, with Netflix in third and Apple being pegged
back to the fifth spot, according to "Campaign."
The latest figures from SocialBakers reveal that 60% of social media advertising budgets go to Facebook new feeds, while Instagram gets 20%. According to "Mobile Marketing," the figures suggest that
just 60% of spend leads to spots appearing next in well-performing spots, while 30% is being seen in poorly performing positions.
Advertisers and agencies concur that there is a pressing need to continually educate their organizations to keep up-to-date on changing industry needs, but they differ in the subject matter they focus
on and how they provide professional development for their staff. Marketers are far more likely to outsource training or pay for continuing education, while agencies typically handle it internally.
Ad execs overwhelmingly agree there is a need to provide continuing education to keep their staff up-to-date with rapidly changing industry needs, but there are marked differences between agencies and
their clients on what topics they need to bone up on, especially endemic subjects like media research, planning and buying and strategic thinking.
Perception of the ad industry among U.S. consumers has gone negative for the first time in seven years. Not since 2012, when the "net positive" perception of the ad industry was a negative 4, has the
ad industry's goodwill been below water. The data is a "Research Intelligencer" analysis of the ad industry's performance in Gallup's recently released U.S. Industry Rankings report. The indexes are
the net difference of the percentage of Americans indicating they have a "very" or "somewhat" positive view of the industry vs. those indicating a "very" or "somewhat" negative view of it.
Over half of those surveyed say GDPR was more difficult to implement than they expected, the Ponemon Institute finds.
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in a rapidly expanding universe of OTT services being offered direct-to-consumers. As this delineation from Wall Street
equities firm UBS shows, the competition can be grouped into four buckets of niche and/or general interest services using either SVOD or ad-supported video-on-demand (AVOD) models.
Dentsu Aegis Network's Merkle and 360i, and Los Angeles-based independent Wpromote, rank as the top performance marketing agencies, in Forrester's just-released "Wave" study for the third quarter of
2019. The report, which evaluates 12 agencies overall, scores each on the basis of 28 explicit criteria.
If not, customers may be disappointed, according to new research from Publicis Media on the AI-driven platforms that marketers are increasingly embracing.
The Lens feature will now identify more similar online products to purchase, with more than 2.5 billion objects across home and fashion Pins, according to the company.
Brands running video ads on social media saw shifts in brand perceptions among consumers, while consumers who saw in-feed video ads were more likely to consider taking brand actions.