Computer-chip giant Intel is shaking up the executive lineup in its marketing operation, reports Brandweek. The company announced that Eric Kim, the man behind the "Entertainment In Your Lap" campaign, has been moved out of his position co-managing the sales and marketing group. Kim was named general manager of the smaller digital home group, which focuses on emerging technologies in areas such as home entertainment. At the same time, Sean Maloney was named evp-sales and marketing, and will report to Intel chief Paul Otellini. Maloney had been co-manager of the mobility group, where he dealt with marketing the technology that …

Toyota has cut a deal with the NBC television network that requires NBC to demonstrate viewer "engagement," the new marketing buzzword, with its programming. Under terms of the deal, NBC and the carmaker will use data from IAG Research--a firm that measures viewers' response to TV programs, ads, and product placements--to prove that viewers have paid attention to programming and can recall details about a TV show, such as its story line. NBC is making the commitment in addition to giving Toyota a standard minimum-audience guarantee that relies on Nielsen Media Research TV ratings, reports The Wall Street Journal. The …

Procter & Gamble wants women to share its secrets, and the company is willing to pay $1 for them, says Promo magazine. The money will go to a good cause, and the secrets are meant to celebrate the 50th anniversary of P&G's Secret deodorant brand. "We are celebrating 50 years of strong women," says P&G spokeswoman Michelle Vaeth. "It takes a strong woman to share a secret." The promotion calls for participants to visit a special Web site and write a story that contains a secret. They are supposed to use only their first names, and for each one received …

The runaway success of Apple Computer's iPod has spawned an accessories market some estimate at $1 billion, reports Business Week Online. The basic design of the portable music player has not changed significantly in the past year. But the desire to personalize the Apple music-player experience has resulted in third-party supplier products, ranging from high-fidelity speakers that will turn the music player into a digital boombox to a shoulder-bag holder. In fact, the iPod add-ons have gone fringe. There is a growing list of wacky accessories that range from a leather thong case (not what you think) to a dock …

Everyone knows about product placement--or brand integration, as some marketers like to call it. It's when a product is subtly placed into a scene in a movie or TV show, like a can of Coke on a kitchen table or a box of Kellogg's Corn Flakes that's visible when a character opens a cabinet. But now the process has gone verbal. Product mentions are being placed in the dialogue spoken by characters in scripted shows, says The Washington Post. The actors' lines essentially become commercials that can't be zapped through when using a digital video recorder. "Whereas they used to …

Athletic gear marketer Nike is getting into the online community trend and is using soccer as the lynchpin of its efforts, reports Business Week. The company launched a new social networking site called Joga.com as part of its overall World Cup marketing strategy. Users can use it for a host of activities: blog, create fan communities around a favorite teams or player, such as Brazilian superstar Ronaldinho, organize pickup games, download videos and rant against the encroaching commercialism of the game. The program was launched during the World Cup, but it continues beyond the tournament. The site is just one …

In an attempt to leverage its assets in an increasingly anti-smoking world, giant cigarette marketer Philip Morris will begin testing a new smokeless tobacco product, reports Promo. The new product, called Taboka, is a more modern version of traditional smokeless tobacco, which requires users to expectorate the product at some point. Taboka comes in a single-serve pouch, which users place between their cheek and gums and dispose of when finished. Each pouch lasts about twice as long as a cigarette. The development of Taboka would leverage Philip Morris' infrastructure--including production, merchandising, and marketing--as smoking increasingly falls out of favor. A …

Beverage marketer Minute Maid is introducing its first branded campaign that encompasses all products that fall under the Minute Maid banner. The effort includes new animated TV spots that show the company's products sprouting from trees and flowers and people enjoying them in a variety of ways, reports Brandweek. Spanish-language TV ads and print also supports the new effort. The campaign is targeted to women 25-54 "who understand health and happiness are found in making the most of life's everyday moments," according to a spokesman from Doner, the 60-year-old brand's ad agency. One of the campaign's key goals, in addition …

Procter & Gamble will be closing its Rochas ready-to-wear fashion line after the fall season. The consumer-goods company--which acquired Rochas as part of the package when it bought the German cosmetics company Wella in 2003--lacked the resources to continue producing $4,000 suits and dresses, according to P&G spokeswoman Francine Gingras. But the company will continue its profitable Rochas fragrance line. The shuttering of the Rochas fashion brand, begun as a couture line founded by the designer Marcel Rochas in 1924, "is the latest rebuke to the industry's longtime practice of throwing unlimited resources at fashion shows with the expectation that …

Guests who sneak a smoke at any hotel in the Marriott chain could face a "cleanup fee" of up to $300 come September, reports The Wall Street Journal. That's when the lodging giant plans to institute a no-smoking ban in every room of its 2,300-plus hotels in the U.S. and Canada. Smoking will also be banned in public spaces. The policy will apply to all 10 of its brands, starting with the luxurious Ritz-Carlton chain right down to the extended-stay Residence Inn. "We hope it will improve guest satisfaction and long-term loyalty to us," says Steve Lampa, Marriott's senior vice …