Financial Times
Adweek
Ad Age
The Daily Telegraph
The Prince of Wales' Duchy Originals brand has started to sell herbal medicines such as a Detox Tincture remedy with artichoke and dandelion extracts that promises to "help eliminate toxins and aid digestion" and St John's Wort "to relieve the symptoms of slightly low mood and mild anxiety." The company, which gives its profits to charity, has won accolades for its upmarket organic biscuits, sausages and marmalade but its move into complementary medicines is raising eyebrows, Harry Wallop reports. Duchy Originals CEO Andrew Baker says that the company's decision to launch the products reflects Prince Charles' passion for integrated …
Brandchannel
The imagery in the advertising for the three ED drugs on the market -- Viagra, Levitra and Cialis -- is strikingly similar, writes Barry Silverstein, although the "Viva Viagra" song recently has differentiated that brand from its rivals, and Cialis can claim that it is longer lasting. The sameness of the ads is not surprising -- after all, all three brands treat the same condition and essentially have the same side effects and risks, which must be stated in the advertising. The larger question is whether prescription drugs should be advertised directly to consumers at all -- a practice …
Ad Age
Laugh, if you will, at its direct-response TV spots. Wince, if you will, at the "As Seen on TV" spam. Mock it on YouTube and sneer at the down-market sensibility of it all but the
Snuggie blanket is a warm-and-cuddly success story in the frozen tundra of marketing headlines this winter. "The quirky little blanket with sleeves has become the raiment of the zeitgeist, with more than 4 million units sold in just over three months," Jack Neff reports. That's just under $40 million in retail sales, according to Scott Boilen, president of Allstar Marketing Group, …
Brandweek
Snap Fitness CEO/founder Peter Taunton is a full-service fitness club veteran who discovered a new formula for success: 2,500-3,500 square-foot gyms with state-of-the art cardio and strength equipment for $34.95 per-month and no long-term commitment. In four years, he has turned the concept into more than 1,700 stores in strip malls and other locations and the franchise is opening more than one unit a day. "My 'aha moment' was when I put one in a town of 3,200 people," says Taunton. "It performed every bit as well as my metro market club did," Taunton said, acknowledging that small-market costs …
USA Today
During Douglas Conant's first three years at the helm of Campbell Soup, he has stressed products that rank No. 1 or No. 2 in the categories of simple meals, baked snacks and veggie-based drinks. He unloaded non-core brands, such as Godiva chocolates. The recipes got healthier for its soups, V8 drinks and Pepperidge Farm snacks, and he has pushed creating products that scream value, nutrition and convenience. In addition to simplifying the company by focusing on the core product lines, Conant is intent on making Campbell more global and more contemporary, writes Bruce Horovitz, and he's steering the $8 …
Barrons
Compared with other big food companies, the 140-year-old Heinz has an above-average portfolio of No. 1 and 2 brands, writes Andrew Bary, and that makes it both an appetizing stock and a likely takeover target when credit markets loosen.
MSNBC
Go ahead, treat yourself to videos of the "mostly simple spots that involve animals, potty humor, violence, celebrities, sentimentality, a stupid catchphrase or some combination of the above."