George F. Will explains how all of the domestic airlines are going to have to be "low cost" carriers to compete with Southwest Airlines and carriers like it, which have redesigned the air carrier market after the 1978 deregulation of the industry.

A new study released Thursday by MarketTools found that 63% of shoppers say they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value. According to the study, to save money on grocery bills, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%).

Families with teens can expect to pay more than $200 more than was spent, on average, last year for the annual high school dance. That's according to data from a survey released by Visa based on 1,000 telephone interviews. "This is social-arms-race spending. It's extreme," says Jason Alderman, director of Visa's financial education programs. Spending has been driven to never-before-seen levels as teens are influenced by everything from celebrities and reality TV to the prevalence of social media, experts say.

A rather confusing advertisement for cat litter in a Cincinnati neighborhood prompted residents to complain via social media that it was being compared to used cat litter so the company replaced it with a call for pet adoption. The campaign, called NoMorePU, touts the deodorizing wonders of its cat little. The billboard, located near Over-the-Rhine, read "You're so over Over-the-Rhine. Life stinks." Huh?

A survey of 23,000 digitally oriented shoppers by Brick Meets Click finds that while 80% of them find the printed circular helpful, almost 70% find online ads helpful. And price isn't the sole driver of trips to retailer websites. Shoppers find non-price value in recipes (71%) and building online shopping lists (58%). They show a lot of interest in adding grocery shopping apps: 21% have and use them, and 40% are considering adding them. More than three-quarters (76%) still write shopping lists by hand.

AB InBev is off to Ukraine, where it begins stocking the shelves with Bud in its push to make the classic American brew a global powerhouse along the lines of Coke. The eastern European nation is one of eight focus markets for Bud, now on sale in 86 countries. Its march across the world is noteworthy because beer is one of the few categories in which big international brands have had a hard time taking hold. For example, the largest beer brand by market share is Snow, at 5%, and sold only in China.

The guy behind Old Spice's "Man Your Man Could Smell Like" is joining Dish Network as CMO. He has been a senior marketer at Procter & Gamble for 11 years, most recently leading the way for Gillette products. He has also worked on Vicks, Zest, Prilosec and OTC brands there. It seems likely that humor and social media, which combined so effectively for Old Spice, will play a greater role in Dish marketing under Moorhead. Its competitor DirecTV has relied heavily on comic effects in its recent campaign, as in a spot starring Charlie Sheen.

On April 22, Verizon Wireless will institute the fee for existing customers who purchase new, discounted devices with a two-year contract. Those who pay the full price of a new phone would not be impacted. It is the last national carrier to charge such a fee. T-Mobile charges $18 for upgrades, Sprint and AT&T recently doubled their fees to $36. The move comes as carriers' profit margins are being squeezed by hefty smartphone subsidies, particularly from Apple's iPhone.

Research group Technomic reports that 41% of consumers say they eat pizza once a week. Two years ago, that percentage was just 26. Why the jump? Pies now come with gourmet ingredients and fancy pedigrees. Eateries advertise how the pizzas are prepped -- hearth-baked, wood-fired, made over coals or cooked in a brick oven. In full-service, sit-down restaurants, pizzas come in more vegetarian, or "garden," varieties. At fast-food sites, multiple meat toppings and calzone-style stuffed pies are becoming more popular, according to Technomic.

The clothing retailer known for its use of organic cotton has begun selling three flavors of its Patagonia Provisions line online and in its retail stores. The Ventura, Calif.-based outdoor apparel-maker says it is trying to move the seafood industry away from practices such as overfishing and heavy commercial farming that it claims have depleted wild salmon stocks. The company has paired with Canadian conservation group Skeena Wild as well as chef Harald Kossler to create its jerky, which comes in 2-ounce packages priced at $12.50 or sampler packs for $35.