Youth marketers should know that Halloween for college students is always a bull market, and for a very small amount of time each year, they need look no further than the local haunts if they want to reach this demographic.

Short handset purchase cycles and heavy inter-carrier churn will allow those who are looking to develop youth-centric mobile applications to overcome the challenges that they face today.

Gen Y members are the most likely to believe the economy will improve in a year. They are the least likely to cut back on products or services that support their media-centric lifestyle -- in-home entertainment such as cable, communication services such as their mobile phone, etc.

What can be learned from network marketing? Here is a rundown of the components of multi-level marketing that you can emulate with your Gen Y audience.

Lack of adoption to electronic textbook format has much to do with digital rights management. Gen Y has little sympathy for the creators and owners of digital content, feeling that once it has been digitized, it's fair to share. As was the case with music, the solution to the textbook problem may be device-centric.

Let's get something straight. Disdain for a young, upcoming generation by an older, dominant generation is not a new phenomenon. The last go-around was between the civic-minded GI Generation and the rebellious Baby Boomers. The storyline of generational change may be different this time, but the sentiment survives.

Research conducted by Youth Pulse Insights tells us that slightly more than two out of five (41%) college students think that brands "definitely should" support causes. Look within your organization to find out what your people care about and which opportunities fit best in relation to your industry.

Viewing your consumer as an investor can help your messaging. But your messaging must change to accommodate the added responsibility. Gen Y is more receptive than ever to good opportunity, and blending your messaging into an investment sales pitch could be the solution.

Until Apple can unwind the cost argument, it will continue to struggle to escape the gravitational pull that parents have on the laptop that students wind up using.

Gen Y influence is only growing -- by the end of this year they will comprise 47% of the 18-49 advertising demographic, whereas Baby Boomers will only comprise 17% of the 18-49 demo. As we ride the Gen Y wave, even more money-making opportunities are revealed.