• 'Game of Thrones' Fans Pledge Family Loyalty With Tattoos
    Does your loyalty lie with the Stark, Greyjoy, Baratheon, Lannister or Targaryen family? It's a question that fans of the popular HBO series, "Game of Thrones" can answer without hesitation. But is your loyalty steadfast? Dedicated enough to make a permanent pledge on your body?
  • Nature Valley Takes A Virtual Hike In National Parks
    Ever wonder how technology similar to Google Street View would render in national parks? Look no further than Nature Valley Trail View, a site that lets explorers virtually visit more than 300 miles of the Grand Canyon, Yellowstone Park and the Great Smoky Mountains. Content -- including points of interest and trip planning information -- is shown through panoramic views and interactive guides. McCann NY created the campaign for General Mills' Nature Valley granola bars.
  • Interactive Chairlift Video Entertains With Alternate Scenarios
    I can thank Apple for introducing me to the band Chairlift when their song, "Bruises," was used in an iPod Nano ad in 2008. That ad gave Chairlift exposure to a broader audience. Nowadays, Chairlift is making technological advances in a medium that's often waning in popularity: the music video. M ss ng p eces created an interactive music video for Chairlift's "Met Before" that uses technology by Interlude.fm to make a video where viewers choose their own path.
  • Coca-Cola Spreads Simple Moments Of Online Happiness To Fans
    Shortly after Coca-Cola transitioned to Facebook's Timeline business page, the brand reached 40 million "Likes." And so began a set of mystery riddles.
  • From Oranges To Street Grates: Scents That Sell Gud Brand
    Burt's Bees combined a scratch-n-sniff card with a 90-second video on Facebook to promote gd, its line of natural shampoo, conditioner, hand cream, body wash and body mist, targeting Millennial women age 18-29.
  • These Are Your Brain Waves... As Furniture Patterns
    Ever watch a furniture ad that touted a chair's mental or physical health benefits for its users? Ever wonder what brain waves look like -- and whether the impending design would make for a decent furniture pattern? Look no further than Varier Furniture's Variable Balans chair.
  • In Natural Tie-In, PUMA Promotes Running Shoe On Workout-Themed Radio
    Internet radio station Pandora launched a series of workout stations back in September as a mix of music for anyone who doesn't have time to sift through the company's digital music collection and create the ideal workout playlist. To launch its lightweight running shoe, PUMAGILITY, PUMA sponsored every workout station on Pandora throughout the month of February,
  • Hold On To Your Coffee: At This Cafe, Spills Come Via Remote-Control Onlookers
    Forum, the largest mall in Helsinki, has a new tenant for the next few weeks: a pop-up caf named Kauko. At first glance, the caf looks pretty ordinary; it sells coffee, snacks and offers WiFi access. The catch here is a big one.Every aspect of the store's ambience, from the customer service, height of tables and chairs, to lighting and music, is controlled remotely, online, in real time.
  • Super Bowl 2012: The Year of The Extended Pre-Release
    2012 was the year of the extended pre-release of Super Bowl ads (Volkswagen, Kia, Honda, Acura, Toyota -- notice a categorical trend here, people) and watching my element of surprise fly out the window. I'd like it back.
  • Designers Transform Lexus Parts Into -- Surprise, Vroom, Vroom! -- Wearable Art
    The automotive, fashion and art worlds collided when Lexus challenged four designers to create pieces of art from car parts -- namely, parts from the the 90% recyclable Lexus CT 200h.
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