To use AAA's newest service, a one-way car-sharing startup in the Bay Area called Gig, you don't have to own a car. The nonprofit, which is best known for its insurance offerings and roadside assistance, is piloting the service as one step toward a future where dropping rates of car ownership mean that the organization's traditional business model needs to change.

It was difficult to ignore the image of at least 50 major brands - like Mercedes-Benz and Allstate - declining to associate with Fox News's most popular personality. Now that BillO'Reilly is gone, dismissed by 21st Century Fox, the network's parent company, the question is: Will the advertising situation on Fox News return to normal?

Whole Foods has been rolling out cheaper 365 by Whole Foods Market stores. Now, it appears to be seeking out ways to lower prices at all stores. "The Wall Street Journal" is reporting that investors are urging the company to change its distribution to lower prices. However, that will result in the stock changing less often and fewer local items.

Several retailers and manufacturers are being red-listed in a canned tuna ranking published by Greenpeace USA. Brands were ranked according to sustainable and ethical sourcing. Walmart, Target, Costco and Trader Joe's were among retailers that were given a red ranking. Not surprisingly, Whole Foods ranked top among retailers.

McDonald's is likely to be the first major U.S. fast-food chain to allow customers to place orders via smartphone at all 14,000 of its locations. The company is expected to roll out mobile ordering and payment in the fourth quarter of 2017. Analysts say the move would be a major win for the company.

Wal-Mart Stores is negotiating a deal to buy Bonobos, a fashion-forward menswear brand, for about $300 million, sources told The Wall Street Journal. The deal would be the retailer's latest attempt to attract wealthier shoppers. Other recent acquisitions have included Jet.com, ModCloth and Moosejaw. The company also wants the talent and product expertise the new employees provide, executives say.

Subway has named a former McDonald's and Anheuser-Busch executive to head its marketing. Karlin Linhardt takes on the role of senior vice president of marketing in North America. He will be responsible for brand management and guest experience at 30,000 Subway restaurants and will oversee advertising, media planning, menu innovation and development.

Microsoft launched Skype Translator which allows a near-real-time translation of languages. "And these are the things that will really start to unlock AI," Microsoft CMO Grad Conn tells AdExchanger. "Where we're moving toward is using more chatbots or voice recognition to help sellers sell instead of getting sellers to fill out more forms."

Lookout, Gatorade. The sports drink company of which Kobe Bryant is the third-largest stakeholder launches its first TV campaign during the NBA playoffs. The NBA star directed and narrated the 60-second spot, which includes the tagline "Obsession Is Natural." It features several of the sports drink's endorsers including NBA's James Harden and MLB's Mike Trout.

Samsung dominated last month's YouTube ad leaderboard, grabbing a combined 46.5 million views with its "This is a phone" spot at No. 1 and the official ad introducing the new Galaxy S8 and S8+ at No. 3. Nintendo was another brand to make the list twice - with its Super Bowl spot still earning enough views for it to rank at No. 5, and a new spot featuring John Cena at No. 9. The two spots earned Nintendo a combined 3.3 million views.