• The Future Of Dying
    Over half of those who die in another 20 years will choose cremation. This will have considerable impact on the funeral and cemetery industries. Some Boomers will have their carbon ashes compressed into synthetic diamonds. Others will choose "green" cemeteries.
  • Mad Men: Boomers Rising
    In capturing the cultural zeitgeist of the late 1950s/early '60s, Matt Weiner gives non-Boomers a ringside briefing each week on the forces that ultimately form and fuel the Boomers' rejection of the status quo.
  • Aging Into Medicare
    In addition to the fact that the healthcare system is not yet equipped to meet the needs of the growing geriatric segment, marketers will need to adjust their Medicare campaign strategies to meet the needs of the boomer segment.
  • Enough With 'Why'; Let's Focus on 'How'
    Our message to marketers is to take your mass marketing and make it universal marketing. Find the universal truth in your brand, message or positioning that cuts across age or life stage. Use the principles of universal design in your creative, packaging, Web site and on-site materials. Develop messaging with universal appeal, not limited appeal.
  • Take Me To Your CFO
    Today, I'm going to bite the hand that feeds me. Actually, not so much the hand, more like the whole arm and part of the shoulder. Why? Because I'm addressing this article not to the Chief Marketing Officers of the world, the people who would normally hire me, I'm addressing it to the Chief Financial Officers.
  • Retrenching: From Consuming To Saving
    Since consumer spending accounts for 70% of the U.S. economy, and consumers are balking at spending, what kinds of values will they respond to in future? What kinds of brand building initiatives should marketers be focusing on? Important questions for tumultuous times ...
  • Come Together, Right Now, Over Rockband
    While "The Beatles: Rockband" launches with 45 digitally re-mastered Beatles songs covering the span of their career, Harmonix and MTV plan to offer other Beatles songs for additional downloading. And, unlike teens, Boomers are willing to pay for their music.
  • There Are Differences: Boomer Men Vs. Women
    A large percentage of Boomer men aspire to long lives; yet, many do not have faith that bonus years will be so golden. A gap between ambition and outlook is an opportunity for marketers promoting late-life reinvention, such as community colleges offering curricula for men to learn meaningful new vocations.
  • Media Consumption Has Become 'Enhanced'
    We Boomers may have been weaned on TV, but we're growing beyond our analog roots. We dig e?mail, we read blogs and we poke around YouTube. Some of us even know what Twitter does, even if we haven't quite figured out why we should care.
  • Creative Healthcare Coverage For Boomers
    With skyrocketing healthcare costs, an increase in boomer entrepreneurs covering their own healthcare, rising unemployment, and an increase in medical conditions as we age, baby boomers will need to get creative to cover healthcare costs until they're eligible for Medicare. Here are some options they will likely consider.
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