• ENGAGE:BOOMERS
    Why You Should Be Targeting Grandparents This Holiday Season
    Yes, it's the holiday season again. From now through January, most businesses are trying to find ways to reap their share of the most frenzied shopping time of the year. While some marketers will look for this season's killer product or promotion to drive sales during the year-end spending spree, who you target and not what you're selling may be the difference between a hugely profitable holiday sales season and making less than spectacular numbers.
  • ENGAGE:BOOMERS
    The Boomer-Millennial Connection
    A lot has been written on the difference between the Boomer and Millennial generations, but take a closer look and you'll see the two generations have a lot more in common than you may think. There have even been instances when a message targeting one of these generations has also resonated strongly with the other. Could it be possible to tap into the over $3 trillion in spending power the combined audiences represent with one campaign?
  • ENGAGE:BOOMERS
    The Internet's 'Super User?' A Boomer Mom
    I was reading the results of a recent survey by Burst Media on "The Online Mom" and two notable facts stood out. First, I had never seen a study like this that presented segmented data on Moms of all ages; the research was divided between Moms aged 18-34, 35-54 and 55+. Second, it turns out that the Moms 55+ are not only online as much as younger women; they are online even more.
  • ENGAGE:BOOMERS
    Don't Push Products - Titillate Emotions And Be A Gateway To Meaningful Experiences
    What's the main reason why you advertise? You advertise to get the interest of a prospective customer resulting in some action, e.g., a sale. So far, Marketing 101, right? Nevertheless, think for a moment, do you use emotional marketing techniques in your advertising right now or are you pushing product? If you don't, then you're losing possible sales and profits.