• ENGAGE:BOOMERS
    Would You 'Like' Your Hospital?
    We know all about the impact of social media and how Boomers are increasingly becoming active participants. Obviously, the CPG and technology markets have led the way, there's a proliferation of personal healthcare apps out there, and even the retirement living market is beginning to play catch-up. The hospital industry, on the other hand, has been the slowest to adopt this platform, with reasons ranging from HIPAA concerns to staffing issues to the difficulty of securing buy-in from staff physicians.
  • ENGAGE:BOOMERS
    Searching For Less Stress And More Living
    Born between 1946 and 1964, Baby Boomers are stylish, active and resourceful. They grew up with an active mindset that changed culture, music, art, civil rights, politics, media, sex and relationships. They are now ages 48-66 and are searching for less stress and more living. They may be an empty nester, married, divorced or a grandparent. They prefer less traffic, fewer taxes and more fresh air and exciting activities. They are going back to school, volunteering, exercising regularly and feeling younger then their driver's license IDs.
  • ENGAGE:BOOMERS
    Does 'Boomer' Now Mean 'Old'?
    For many years, I've been making the point that Boomers aren't as old as many marketers seem to think they are. The youngest Boomer is just turning 49, after all, and the "average" Boomer (born at the peak of the bubble) is only 55; they are a long way, in fact, from being old.
  • ENGAGE:BOOMERS
    Marketing To Baby Boomer And Senior Customers - Part III
    This is the final blog in a series providing traditional and online marketers' insights into securing and keeping baby Boomer and senior customers. A significant pitfall is to lump all boomer and older customers into the same group. The average Baby Boomer and senior customer doesn't exist. Behaviorists have discovered that no two people see anything exactly the same way. No view we have of anything can be fully congruent with anyone else's view because, like fingerprints, every brain is unique as are the five senses that connect us to the world outside our minds. However, there are stage-of-life values ...