• ENGAGE:BOOMERS
    Nostalgically Delicious: Can Boomers Save Breakfast?
    No doubt, most Boomers probably remember being told that breakfast is the most important meal of the day. After all, how could they forget the barrage of sugar-coated options and aggressive kid-targeted marketing?
  • ENGAGE:BOOMERS
    6 Things Your Marketing Language Tells You (Since Boomers Won't)
    Boomers don't have much in common, but if there's one thing most can agree on, it's this: They aren't going to do things the way their parents did. Especially when it comes to dealing with the realities of getting older.
  • ENGAGE:BOOMERS
    Hair After 50? That Is The Question, For Both Women And Men
    Advertising usually reflects the genuine needs and concerns of the consumers it was designed to reach. If you looked at advertising for hair products targeting men and women over 50, you would think that the two genders had very different needs and concerns.
  • ENGAGE:BOOMERS
    3 Arrows To Have In Your Marketing Quiver
    One of the most prolific top thinkers and speakers on Baby Boomer marketing, an area that will drive American business for the next two decades, is Brent Green. He is a knowledgeable and dynamic speaker and expert in marketing to Boomers, and both his programs and his books are packed with relevant material. Brent and I go back about 20 years. We've had the opportunity to work together on client projects and, over the years, we learned at the feet of David B. Wolfe of "Ageless Marketing" fame.