I have not-so-fond memories of visiting elderly relatives in a "home" as a child. Most places were healthcare-oriented, and looked, functioned (and smelled) like hospitals. But something happened sometime in the late 1970s: these facilities became true communities, attracting recent retirees with appealing independent living options and the comfort of knowing that they would have a continuum of care, if and when needed.
I was in Phoenix recently for meetings with advertising agencies and had lunch with my father and his friends. The conversation turned to travel -- from adventure, to cruises to golf. Now is a good time to mention the majority of people at lunch were in their 60's and 70's -- one dynamic couple had gone sky diving on multiple occasions! Many had enjoyed cruising to the Mediterranean, Panama Canal, Greece and Italy.
With all due respect to the readers of this blog, those of us who toil in the marketing-to-Boomer space all recognize from time to time that we're preaching to the choir - that is, when we aren't tearing off those choir robes for the occasional spat.
In August 2011, Nielsen conducted a survey of more than 28,000 online respondents from 56 countries around the world. The survey provided insights to help marketers better understand the right audience for cause-marketing activities, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers. You can find the full report here (you'll have to provide some information to access the total report).