• ENGAGE:BOOMERS
    The 'Golden Girls' Were Onto Something
    For an increasing number of Boomers, "e" is becoming a workable answer, thanks to the phenomenon of home sharing. "Golden Girls" references aside, home sharing is becoming more of a viable option for those entering retirement or leaving an empty nest, and is often more appealing to widowed or single female Boomers. According to an AARP analysis, there were approximately 480,000 female Boomers cohabiting with at least one non-related female roommate back in 2010 alone.
  • ENGAGE:BOOMERS
    Style Icons For Boomer Women? They're Getting Younger
    I've written in this space before about the average age of Baby Boomers (which is closer to 50 than 70), and even whether we should call midlife consumers "Boomers" at all.
  • ENGAGE:BOOMERS
    Senior Or Not Senior -- That Is The Question
    An article in the "Chicago Tribune"'s June's Primetime section, titled "Language Lurch," discussed the need for a new vocabulary as ageist terms get old. Referenced was a survey conducted by SeniorMarketing.com to gauge the responses of 1,114 people to the language used when describing individuals 50 and older. The survey's findings reveal that the linguistic map needs an update, as certain words and phrases have fallen out of fashion or, worse, become patently offensive to older customers.
  • ENGAGE:BOOMERS
    A No-Brainer Marketing Opportunity
    Want to really get inside Boomers' heads and win their hearts? Brain health may be the key.