ENGAGE:BOOMERS
by Matt Thornhill on Dec 28, 9:18 AM
In the last year we think marketers have experienced enough "pain" to their bottom line to examine the opportunities of targeting Boomers, or those over 50.
ENGAGE:BOOMERS
by Kim Walker on Dec 21, 11:17 AM
While there is undoubted potential for "old products for old people" (just as there are baby products for babies) the grand prize lies in ageless marketing.
ENGAGE:BOOMERS
by Anne Mai Bertelsen on Dec 14, 10:54 AM
It was a year that seem to epitomize the Grateful Dead's famous lyrics: "Sometimes the light's all shining on me. Other times I can barely see. Lately it occurs to me, what a long, strange trip it's been." Here then, are my highly unscientific reflections of 2009 events and trends.
ENGAGE:BOOMERS
by Stephen Reily on Dec 7, 10:11 AM
If you acknowledge these women's resilience and their ability to grow through setbacks, you are likely to remain their friend through thick and thin.
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