• 10 Reasons To Put 'Em In Your '10 Plan
    In the last year we think marketers have experienced enough "pain" to their bottom line to examine the opportunities of targeting Boomers, or those over 50.
  • The Power Of The 50+ Market In Asia Pacific
    While there is undoubted potential for "old products for old people" (just as there are baby products for babies) the grand prize lies in ageless marketing.
  • 2009: What A Long Strange Trip It's Been
    It was a year that seem to epitomize the Grateful Dead's famous lyrics: "Sometimes the light's all shining on me. Other times I can barely see. Lately it occurs to me, what a long, strange trip it's been." Here then, are my highly unscientific reflections of 2009 events and trends.
  • Women Gain Faith In Themselves
    If you acknowledge these women's resilience and their ability to grow through setbacks, you are likely to remain their friend through thick and thin.