ENGAGE:BOOMERS
by Derek Dunham on Nov 26, 6:22 AM
The holidays are upon us. For many of us that means hitting the road and, most likely, filling up on gas and other items at our favorite convenience store.
ENGAGE:BOOMERS
by Nancy Shonka Padberg on Nov 19, 6:09 AM
Marketers, do you know your demographics? It helps to have a face with a name. Here are the four main U.S. economic demographics with four famous cultural icon examples for easy identification and spending facts.
ENGAGE:BOOMERS
by Stephen Reily on Nov 13, 9:50 AM
Eighteen years of marriage have taught me not to talk to women about their moods, so if you opened this post upset about a man opining on a subject he can't understand, stay put. This post is about some fascinating insights from women, delivered by a woman, on what makes them different.
ENGAGE:BOOMERS
by Jim Gilmartin on Nov 5, 6:09 AM
One of my favorite marketers is Michele Miller. In a recent post, she discusses the value of storytelling in marketing. Her lead was "Intensify the Believability and Persuasiveness of Your Ads with Hard-Hitting, Personal Stories." Below Michele shares and dissects a J. R. Dunn ad campaign. Listen to the one-minute spot (you can download the media file here: J.R. Dunn) and read on.
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