• ENGAGE:BOOMERS
    Connecting With Boomers: Five Lessons We Can Learn From Rock Stars
    Do you ever wonder what makes rock stars so popular? Is it purely their vocal talent or mesmerizing guitar work? Is it their well-choreographed stage moves in coordination with a dazzling light show? Or do they have other qualities that appeal to the crowds who spend hard-earned discretionary income to sit in uncomfortable seats for three hours?
  • ENGAGE:BOOMERS
    The New Senior: One Size Does Not Fit All
    This year marks an exciting generational milestone - the youngest of the Baby Boomers turns 50 years of age. But they aren't necessarily celebrating. In fact, most don't even consider themselves to be "senior citizens," a term their grandparents used back in "the good ol' days" when turning 50 meant the beginning of the sunset years.
  • ENGAGE:BOOMERS
    The New Senior: One Size Does Not Fit All
    This year marks an exciting generational milestone - the youngest of the Baby Boomers turns 50 years of age. But they aren't necessarily celebrating. In fact, most don't even consider themselves to be "senior citizens," a term their grandparents used back in "the good ol' days" when turning 50 meant the beginning of the sunset years.
  • ENGAGE:BOOMERS
    Boomer Brain Fitness: A Fast-Growing Opportunity
    The idea that brain health and cognitive performance can improve with age is a trending topic and gaining steam among Boomers. Recent research shows that the brain maintains the ability to regenerate cells and wire new pathways as we age. This is relevant because today's Boomers want to work longer, tackle second careers, stay in their homes and remain independent. Losing cognitive ability will prevent anyone from enjoying his or her second act.
  • ENGAGE:BOOMERS
    Ever Wonder Why Baby Boomers Don't Respond To Your Advertising?
    As people age, they typically move into the higher levels of personality development and become increasingly resistant to advertising. Having seen and listened to tens of thousands of ads over their lifetimes, it isn't likely that you are going to come up with an ad that a Baby Boomer views as startlingly original. We've learned doing the familiar in an unusual way, provided of course that the customer is qualified for and has a generic interest in the product for which the ad is being done, will increase the effectiveness of your ads.