• ENGAGE:BOOMERS
    Lessons In E-tail: Amazon Adds 50+ To Wish List
    Although people tend to reduce their use of health, beauty and personal care products with age, thank the Boomers for taking a proactive approach and bucking that trend. As a result, manufacturers and retailers are aggressively targeting them with a barrage of vitamins and dietary aids, exercise equipment, anti-aging skincare and hair care products entering the market. And where are they increasingly buying these and other age-specific products? Online, of course.
  • ENGAGE:BOOMERS
    New Branding Rules
    Once the poster child for optimism and categorized as the generation that boldly grasped opportunities, many Baby Boomers are feeling bruised and battered by the prolonged economic downturn and lack of governance, according to recent findings from our ongoing research initiative to help brands better understand their audiences. Many Boomers are frustrated as their belief in the future fades; at the same time they know they still have a lot left to contribute to society.
  • ENGAGE:BOOMERS
    Media Buyers, Get To Know Them, And See Sales Soar
    Baby Boomers, aged 48-66, hold 70% of the U.S. wealth. They drove the growth of Facebook and now mobile. They are online, they have life-changing needs and passions and money to spend. They have embraced technology and the Internet. They are spending 40 hours per month online.
  • ENGAGE:BOOMERS
    Don't Launch Your Product On Facebook
    We have recently been asking Boomer women how they travel the path to purchase new products, and their answers are surprising only because they don't point to the tools used by many marketers today. No matter how many "friends" and "followers" you have, Facebook and Twitter are not the place for activation. It turns out that a combination of peer reviews and coupons is the most effective way to get Boomers to buy your new product.
  • ENGAGE:BOOMERS
    Should We Re-Write The Rules Of Market Research? - Part II
    Emotions tell us how relevant a matter is to our needs. Reason alone cannot do this, says Damasio. Because emotions drive the purchase decision, as important as it is to understand what Baby Boomer and senior customers think, it's even more important to understand how they think before you develop traditional and online style, tone, images and messages.