• Boomer Consumer Aging Out?
    Aside from exercise, a popular New Year's resolution is "eating better." To many in the Boomer demographic, that can translate into "organic" or "natural."
  • Electronics Will Help Improve Health And Quality Of Life
    Once again, the Consumer Electronics Show (CES) was filled with energy, big ideas and big brands. In fact, the buzz from the marketing crowd was a new name for the show - Consumers Engaged Socially (CES), a name that makes sense to those of us involved in media and marketing. I enjoyed listening to CMOs and VPs of Marketing share their thoughts about new media. The consistent theme focused on social media, connectivity, listening to the customer, responding to the customer and using data effectively.
  • Is He Still A Boomerang 'Child' If He's 30? And What That Means If You're Marketing To His Mom
    Anyone reading this blog knows what it means to be a Baby Boomer woman of the "sandwich generation" - and the care-giving economy gets abundant attention on these pages.
  • The Most Powerful Gender
    According to a new Nielsen study, "Women of Tomorrow: U.S. Multicultural Insights," women are the world's most powerful single demographic. They control the majority of household spending decisions, their influence is growing, and they are increasingly exercising this new-found power in a variety of ways. From 21 countries, representing 60% of the world's population and 78% of GDP, there is one very positive commonality: women believe their roles are changing for the better.