• ENGAGE:BOOMERS
    Aging In Place - In Spanish, It's Called 'The Extended Family'
    If you think of "aging in place" as a new phenomenon, you probably didn't grow up in an Hispanic household. For most first- and second-generation Hispanic Americans, living at home with Mom - or having Mom live with you - isn't symptomatic of a sluggish economy, it's a cultural norm.
  • ENGAGE:BOOMERS
    Looking Beyond Checkbooks When It Comes To Giving
    The profile of today's donor is changing. The stereotypical image of an "old lady with her checkbook" is a far cry from who is actually donating, and it is the attitudes of Boomers that are driving these changes in the philanthropy space. This group of 78 million is busy: 52% are still working, and yes, still donating. From volunteering in their local community to donating cash, Boomers are responsible for 70% of all charitable giving in the US (Forbes). In the philanthropy space, that is simply too big to be ignored. For marketers, there are three key Boomer insights to ...
  • ENGAGE:BOOMERS
    A 55-Year-Old Woman Is Not Simply a 30-Years-Older Version Of Her 25-Year-Old Self
    The older adult market represents one-third of the population, yet controls three-fourths of the wealth. One of the 78 million Boomers reaches 50 every seven seconds. Boomers make 80% of luxury travel purchases, 58% of luxury auto sales, 41% of all new car and truck sales, 77% of prescription drug sales and 61% of over-the-counter drug sales.
  • ENGAGE:BOOMERS
    Travel Sales Take Off With Boomers
    With summer vacation memories preserved on social networks everywhere, marketers are eager to identify the next trend among American travelers. The one most likely to pay off, however, is not new. It is the same one that has kept travel businesses afloat since the recession. That is, the growing market of 50+ travelers, three in four of whom are Baby Boomers.