• ENGAGE:BOOMERS
    The Intergenerational Imperative: A New Narrative
    We must end the conversations pitting generation against generation. It's ageist and supports generational stereotypes that don't value the best that young and older people have to offer - especially to each other. It's time for a new narrative that highlights the importance of the unprecedented shifts every generation is experiencing, one that reflects the commonalities as opposed to differences.
  • ENGAGE:BOOMERS
    Divorce, Boomer-Style, And What It Means For You
    The Pew Research Center recently reported that Americans 50+ are divorcing at twice the rate they did 25 years ago. In 1990, only 5 out of every 1,000 Americans got divorced in a given year; by 2015 that number had risen to 10 out of every 1,000 - during a period when divorce rates among Americans aged 25-39 declined by 21%.
  • ENGAGE:BOOMERS
    What We've Learned About Marketing To Baby Boomers - Part IV
    Research has shown that customers' final decisions are not the direct product of the reasoning process; in fact, emotions drive Baby Boomers in their purchase decisions. The reasoning process will confirm their decision, but it doesn't start there.
To read more articles use the ARCHIVE function on this page.