• ENGAGE:BOOMERS
    The 'F' Word (Facility) and Other Dirty Words in Retirement Living
    How do you sound when you describe your retirement community to prospective residents, their children and the media? How do you talk about what you do with those people you are already serving?
  • ENGAGE:BOOMERS
    Where To Launch A New Product? Don't Forget Google
    I recently met with a company launching a new beauty product for Boomer women. They had tested it via direct-response television, and wondered why women were watching their infomercials but not buying their products. The commercials directed women to a toll-free number and to the brand's proprietary website to buy the product. They asked us if women 50+ were reluctant to buy beauty products online?
  • ENGAGE:BOOMERS
    Keys To Winning Their Travel Business
    Boomers spend over $78 billion on vacation travel annually-$29 billion more than Gen X, and $23 billion more than Millennials. It's not surprising they rank travel as their No. 1 leisure activity and are the real trailblazers when it comes to vacation travel.
  • ENGAGE:BOOMERS
    The Beginnings Of Ageless Marketing
    For almost a quarter of a century, we've advocated the wisdom of David B. Wolfe, author of "Serving the Ageless Market," "Ageless Marketing," "Firms of Endearment" and "Brave New Worldview." We practice his teachings (known as Developmental Relationship Marketing or Ageless Marketing) to help clients secure and keep customers more than 50 years of age (Baby Boomer and older customers). The foundation of much of our success, and the success of our clients, clearly is a result of David's lessons and is worth sharing. This is the first of several annotated articles reflecting David's thinking that will be published periodically.