• ENGAGE:BOOMERS
    Why Marketers Need To Convince Boomers Of The Realities Of Aging
    Only one-third of Baby Boomers think that they will need long-term care. And two-thirds of them will actually need it. Since 76.4 million Boomers are heading into retirement, that's a disturbing statistic.
  • ENGAGE:BOOMERS
    What Rock Stars Can Teach About Connecting With Boomers
    Do you ever wonder what makes rock stars so popular? Is it purely their vocal talent or mesmerizing guitar work? Is it their well-choreographed stage moves in coordination with a dazzling light show? Or do they have other qualities that appeal to the crowds who spend hard-earned discretionary income to sit in uncomfortable seats for three hours?
  • ENGAGE:BOOMERS
    Boomers And Smartphones: The Freedom To Be Connected
    There have been few products or technical advances that have had as far reaching an impact as the smartphone. The modern era started with Blackberry and Treo, which soon gave way to the iPhone and various Android and Windows models. The Pew Research Center just completed a comprehensive study of how Americans use their smartphones and the results shed light on how Boomers (50-64) are using these devices. Overall, 64% of American adults own a smartphone, up from just 35% in 2011, and 2014 was the first year that the majority of access to the Internet was via mobile platforms.
  • ENGAGE:BOOMERS
    Boomers Vs. Millennials: Getting Everyone On The Same Page
    We Boomers, the population cohort born between 1946 and 1964, are in our prime in 2015. We're now populating many C-level and upper management roles in U.S. businesses. We're an ambitious, hard-working, competitive group and, after many years of climbing the corporate ladder, it's good to be in charge.
  • ENGAGE:BOOMERS
    Redefining Senior Living For Boomers Through The NameStorm Project
    Although most Boomers will be retired five years from now, many seem reluctant to consider retirement communities in their plans. Only one in five Boomers wants to relocate to senior-related housing or an active-adult community, according to a survey by the Demand Institute Housing & Community.
  • ENGAGE:BOOMERS
    More Of 'The Problem Isn't The Things We Don't Know, It's What We Know That Ain't So'
    Awhile back I wrote an article headlined, "The Problem Isn't The Things We Know, It's What We Know That Ain't So," quoting Mark Twain. His comment is simply a reflection of a common sense reality. Today, traditional marketing and selling continues to draw on many beliefs "we 'know' that ain't so."