ENGAGE:BOOMERS
by Linda Landers on Oct 26, 2:00 PM
Boomer women control half of the country's discretionary income and 75% of its wealth. But they're still ignored by marketers, even during the Holidays.
ENGAGE:BOOMERS
by Jim Gilmartin on Oct 2, 1:00 PM
Information processing varies considerably across the life span. If you don't key your message to the information processing styles that generally characterize customers within a life stage, you'll likely fall short of achieving your objectives. The message must resonate with the cognitive styles of the objective targets of the message.
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