Put Boomer Women on Your 'Nice' List This Holiday Season
    Boomer women control half of the country's discretionary income and 75% of its wealth. But they're still ignored by marketers, even during the Holidays.
    Touch Boomers' Hearts And They'll Give You Their Minds
    Information processing varies considerably across the life span. If you don't key your message to the information processing styles that generally characterize customers within a life stage, you'll likely fall short of achieving your objectives. The message must resonate with the cognitive styles of the objective targets of the message.
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