• ENGAGE:BOOMERS
    Boomers Embrace The Amazon Echo And The 'Internet Of Things'
    Amazon Echo, commonly referred to as "Alexa," has become one of the most popular gadgets to debut in recent years. People the world over are embracing all of the ways that the device, first available in June 2015, can aid in managing the home and day-to-day life. While this kind of technology is often thought to appeal to only younger demographics, Boomers are finding new and innovative ways to use Echo to meet their specific needs.
  • ENGAGE:BOOMERS
    How Boomers Are Driving Enterprise Purchasing Decisions
    For too long, business-to-business marketers have been relying on the same old trope when it comes to identifying the drivers of tech purchases in the office place. Right now, you're probably imagining a bespectacled whiz kid, gangly and pale, and above all else - young.
  • ENGAGE:BOOMERS
    What We've Learned About Marketing To Baby Boomers - Part III
    There are many perspectives on how to effectively market to Baby Boomers. We've shared several in Part I and II of this series. We believe we can roughly divide Baby Boomer behavior perspectives into two approaches. The first emphasizes the objectivity of science and that the customer is considered a rational decision maker. In contrast, the subjective or emotional approach stresses the customer's individual experience and the idea that Baby Boomer behavior is subject to multiple interpretations rather than one explanation only.