• ENGAGE:BOOMERS
    The Red-hot Business Of Boomer Online Love
    Valentine's Day is in the rearview mirror, but Boomers are more romantic all year round than one might think. In fact, one study found that finding love is the #1 New Year's resolution for nearly 60% of single people over 50.
  • ENGAGE:BOOMERS
    The Death Of The American Dream: Is Home Ownership Dead?
    It seems that baby boomers and millennials have quite a bit in common. Both are losing sight of what was once the great American Dream, a home of one's own. In the past few years, home ownership rates have fallen to a historic low. And while millennials are part of the issue, a study by the Joint Center for Housing Studies at Harvard found that the 45-64-year-old demographic saw twice the share of renter growth of younger households.
  • ENGAGE:BOOMERS
    Influencer Marketing For Boomers: It's About Experience, Not Marketing
    Influencer marketing is not only the fastest-growing trend in marketing; it's more than a trend and appears poised to become a permanent fixture in marketing and communications planning. 84% of marketers say they will use it in 2017.
  • ENGAGE:BOOMERS
    What We've Learned About Marketing To Baby Boomers - Part II
    These drivers tend to be stage-of-life specific. For example, older people's motivations tend to be qualitatively more experiential and less materialistic than younger people's motivations.