• ENGAGE:BOOMERS
    Tapping Crowdsourcing To Develop Beer
    It's summer, it's hot and you're reaching for a cold one. While you're popping the top, think about beer marketing. How many Boomers (or seniors, for that matter) do you see in ad spots for beer, much less beer products aimed directly at them? Yeah, we couldn't think of any either.
  • ENGAGE:BOOMERS
    Aging Pet Owners, Aging Pets
    Recently, we conducted a survey on pet owners among the women aged 45-65 who gather at our website and beyond. While we were not surprised to learn about this generation's disproportionately high spending in a $50 billion industry, we gained some new insights into the unique issues facing aging pet owners - and their aging pets.
  • ENGAGE:BOOMERS
    Auto Industry Ageism Provides Lesson for All
    I am a proud Boomer. As a generation, we got a lot of things right. Yet, after spending an afternoon reading MediaPost's "Engage: Gen Y" blog, I am envious of how Millennials, a generation composed primarily of 18-34 year-olds, view the role of consumerism.
  • ENGAGE:BOOMERS
    Creating A Website/Online Business Plan
    According to a Google/Nielsen Boomer Survey August 2010, 71% of Baby Boomers typically use the internet when making purchasing decisions. And, fifty percent 50% of them spend over $500 online annually. Creating your website to increase the satisfaction quotient and reduce the frustration quotient is essential. Your website is a key to success and creating a business website is no different than developing any business.