• ENGAGE:BOOMERS
    The Real Way To Reach Baby Boomers
    Marketers have successfully used real people of all ages to advertise their products, especially in the beauty and fashion realms. One campaign I really like is for Cole Haan, which celebrated its 85th anniversary with ads showing black-and-white portraits of people who were born in 1928, including poet Maya Angelou and astronaut Captain Jim Lovell.
  • ENGAGE:BOOMERS
    The Un-Stuffing Of America: The #1 Business Opportunity Serving The Boomer Population
    It isn't a technology solution. It is decidedly low-tech. It's not a medical device, but it does ease suffering. And while we sometimes joke about hoarding, older adults are buried in stuff - the accumulation of a lifetime (or two). The resistance to letting go of it is an enormous issue for caregivers, senior living providers and aging in place experts. Of all of the issues of caregiving, this one is the gift that literally keeps on giving.
  • ENGAGE:BOOMERS
    Understanding Three Key Motivators For Boomer Travel
    Riding a southbound Amtrak train home to New York last Sunday night, I was asked by the passenger next to me about a whale watching video I was posting on Facebook. I told her I'd just spent a most memorable weekend reconnecting with a college friend, Michelle, I hadn't seen in 30 years. On Saturday, we'd visited Gloucester, a small fishing town on Massachusetts' North Shore, where we ate, shopped, explored and went whale watching, my virgin experience doing so.
  • ENGAGE:BOOMERS
    In Video, Boomers are #1
    Recent research from BuzzStream and Fractl on generational use of content tells us that the #1 content form that Boomers share is video, and they share video content more than either GenXers or Millennials. If you are trying to reach Boomers (or any consumer over 45), you'd better make video a part of your plan.
  • ENGAGE:BOOMERS
    Baby Boomers Clearly Into The Fall And Winter Of Life Stages
    Today, the oldest Boomers are 70. The core needs and maturational changes in values, views and behaviors of 70-year-old Boomers are not materially different from those of 70-year-olds in the past. Boomers' differences from previous generations are more differences of style than of substance.