• ENGAGE:BOOMERS
    When Boomers Retire, Some Marketers Win, And Others Lose
    What's the biggest life change for Boomers? For many, it isn't turning 65. It's retiring-at whatever age that happens.
  • ENGAGE:BOOMERS
    Catering To Aging Boomers: The Future Is Bright
    Want the key to successfully marketing health care products to aging Boomers? Here's a hint: don't focus on aging.
  • ENGAGE:BOOMERS
    Do You Read Restaurant Menus In The Bathroom?
    The great thing about asking consumers questions is that you always learn something you couldn't have imagined. Who knew, for example, that some people are so unwilling to be seen wearing reading glasses that they carry restaurant menus into the bathroom to read them under bright light in private?
  • ENGAGE:BOOMERS
    Leveraging Music's Vital Role In Boomers' Lives
    "I still want to make music. I don't want to twerk, but I want to be relevant," joked Boomer Annie Lennox during a recent interview about her upcoming album. She needn't worry. Lennox, and marketers in general, stand to gain a lot by serving a 50+ market that increasingly makes music an important part of their lives.
  • ENGAGE:BOOMERS
    The Power Of Women
    As women work later into life and control more financial assets more than half of women say they are upgrading the quality of products and services in their lives. In a study on Boomer women purchasing habits, one 55-year-old woman commented, "Advertisers don't seem to understand that most of the wealth in this country is in the hands of boomers and older people". As they upgrade quality, on average, women over the age of 50 spend more than women between the ages of 20 and 49.