• ENGAGE:BOOMERS
    Never Too Old For Sex (Education)
    Blame the sexual revolution, but here's a newsflash: Boomers and seniors have sex. Go ahead, children of Boomers, cringe. But on a more serious note, it looks like too many are throwing caution to the wind when it comes to protection and attention to their sexual health.
  • ENGAGE:BOOMERS
    Traveling And Reading
    Consumers ages 48 - 66 -- officially known as Baby Boomers in marketing speak -- love to travel. They have the resources to do sol. Baby Boomer consumers purchase 80% of the luxury travel and over 60% have their passports. There is a pent-up demand for travel from years of our recession.
  • ENGAGE:BOOMERS
    Mirror, Mirror: Why Beauty Brands Are #1 Online
    When we launched a website for Boomers in 2009, a surprising number of brands and agency people used to ask, "Are Boomers really using the Internet?" While the undeniable online activity of real people over 45 have silenced those concerns, a lot of other questions remain about how this online activity is related to their actual behavior as consumers.
  • ENGAGE:BOOMERS
    Time For A Beauty Marketing Makeover
    Justin Timberlake's new music video, "Mirrors," should be required viewing for beauty execs looking to make a real impact on their companies' bottom lines. It may just inspire them to rethink dated marketing plans that ignore Boomer and older women-who now make up more than 40% of the beauty consumer market.
  • ENGAGE:BOOMERS
    Should We Re-Write The Rules Of Market Research? - Part I
    In February 1998, the late David B. Wolfe wrote an article in the now defunct American Demographics magazine headlined, "What Your Customers Can't Say." The article challenged the assumption in most customer research that customers are the best sources about their motivations. "Consumers don't choose rationally, [so] any research that forces rational answers has to be flawed," wrote Wolfe. The article drew the largest response in the magazine's history.